//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Social web"
~subject:"Virales Marketing"
~subject:"user-generated content"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
Social web
Virales Marketing
user-generated content
Brand image
118
Markenimage
118
Brand management
94
Markenführung
94
Consumer behaviour
91
Konsumentenverhalten
91
Beziehungsmarketing
44
Relationship marketing
44
Brand
43
Markenartikel
42
Hotel industry
29
Hotellerie
29
Customer satisfaction
23
Kundenzufriedenheit
23
Gastronomie
16
Restaurant industry
16
Viral marketing
15
Advertising effects
14
Dienstleistungsqualität
14
Service quality
14
Werbewirkung
14
Social Web
13
Confidence
12
Vertrauen
12
Brand equity
10
Emotion
9
Internet marketing
9
Online-Marketing
9
Markentreue
8
brand equity
8
Brand personality
7
Corporate Social Responsibility
7
Corporate reputation
7
Corporate social responsibility
7
Firmenimage
7
Holiday behaviour
7
Personality psychology
7
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
32
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Language
All
English
32
Author
All
Han, Heesup
2
Song, Hak-jun
2
Bai, Billy
1
Bilro, Ricardo Godinho
1
Brooks, Gillian
1
Busser, James A.
1
Carlson, Kurt
1
Casaló, Luis V.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chen, Zoey
1
Cho, Byung-Kwan
1
Choe, Ja Young
1
Chua, Bee-Lia
1
Dahl, Darren W.
1
Datta, Biplab
1
Gao, Yixing
1
Guerreiro, João Pedro Silva Martins
1
Huang, Guoqiong Ivanka
1
Huang, Ming-Hui
1
Hwang, Jinsoo
1
Hydock, Chris
1
Hyun, Sunghyup Sean
1
Jang, Soocheong
1
Joshi, Yogesh V.
1
Ju, Yongwook
1
Kannan, P. K.
1
Kim, Heather Markham
1
Kim, Jaewook
1
Kim, Jewoo
1
Kim, Jinkyung Jenny
1
Kim, Wansoo
1
Komppula, Raija
1
Konu, Henna
1
Kozak, Nazmi
1
Kwak, Hyokjin
1
Lambert, Claire
1
Law, Chun Hung Roberts
1
Lee, Heng Wei
1
Lee, Sanghyeop
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
79
Journal of retailing and consumer services
52
The journal of product & brand management
52
The journal of brand management : an international journal
41
International journal of internet marketing and advertising : IJIMA
26
Asia Pacific journal of marketing and logistics
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing communications
17
Journal of promotion management : innovations in planning and applied research
16
Marketing intelligence & planning
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Psychology & marketing
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Tourism management perspectives : TMP
12
International journal of advertising : the review of marketing communications
11
Tourism management : research, policies, practice
11
Journal of strategic marketing
10
International journal of consumer studies
9
Journal of fashion marketing and management
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Technological forecasting & social change : an international journal
8
European journal of marketing : EJM
7
Global business review
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of contemporary hospitality management
7
Journal of destination marketing & management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of internet commerce
7
Journal of marketing analytics : JMA
7
European journal of marketing
6
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
Journal of promotion management : JPM
6
Journal of service management
6
Young consumers : insight and ideas for responsible marketers
6
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
3
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
4
The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing
;
Prayag, Girish
;
Song, Hanqun
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
Saved in:
5
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
6
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
7
Drivers of customer loyalty and word of mouth intentions : moderating role of interactional justice
Saleem, Muhammad Abid
;
Yaseen, Asif
;
Wasaya, Allah
- In:
Journal of hospitality marketing & management
27
(
2018
)
8
,
pp. 877-904
Persistent link: https://www.econbiz.de/10011957277
Saved in:
8
Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435868
Saved in:
9
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
10
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->