//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"International journal of hospitality management"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Markentreue"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
Markentreue
Brand management
80
Markenführung
80
Consumer behaviour
70
Konsumentenverhalten
70
Brand image
56
Markenimage
56
Beziehungsmarketing
43
Relationship marketing
43
Hotel industry
38
Hotellerie
38
Brand
26
Customer satisfaction
25
Kundenzufriedenheit
25
Markenartikel
24
Gastronomie
17
Restaurant industry
17
Dienstleistungsqualität
15
Service quality
15
Emotion
12
Brand loyalty
11
Brand equity
9
Luxury goods
9
Luxusgüter
9
Werbewirkung
9
Confidence
8
Vertrauen
8
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Viral marketing
7
Virales Marketing
7
Coronavirus
6
Customer integration
6
Hospital
6
Krankenhaus
6
Kundenintegration
6
Arbeitsverhalten
5
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
17
Language
All
English
17
Author
All
Han, Heesup
3
Jang, Soocheong
2
Ahn, Jiseon
1
Back, Ki-Joon
1
Bai, Billy
1
Busser, James A.
1
Cheng, Yuqiao
1
Choe, Ja Young
1
Chua, Bee-Lia
1
Ferreira, Aristides Isidoro
1
Foroudi, Pantea
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gim, Jaehee
1
Hanks, Lydia
1
Hu, Clark
1
Hwang, Jinsoo
1
Hwang, Yoo Hee
1
Jeong, EunHa
1
Ju, Yongwook
1
Kim, Heather Markham
1
Kim, Heewon
1
Kim, Jinkyung Jenny
1
Kim, Wansoo
1
Komppula, Raija
1
Konu, Henna
1
Koo, Bonhak
1
Leal, Catarina Correia
1
Lee, Sanghyeop
1
Lee, Seonjeong
1
Lee, Soyeun Olivia
1
Lin, Meng-Chen
1
Line, Nathan
1
Liu, Kuo-Ning
1
McGinley, Sean
1
Mikkonen, Titta
1
Murphy, Jamie
1
Nguyen, Hong Ngoc
1
Paul, Justin
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of business research : JBR
67
International journal of advertising : the review of marketing communications
54
Journal of retailing and consumer services
49
The journal of product & brand management
47
Journal of marketing communications
46
The journal of brand management : an international journal
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
28
Journal of promotion management : innovations in planning and applied research
26
Journal of advertising
25
Asia Pacific journal of marketing and logistics
21
International journal of internet marketing and advertising : IJIMA
21
Psychology & marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : JPM
15
Marketing letters : a journal of research in marketing
15
Marketing intelligence & planning
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of strategic marketing
11
Global business review
9
International journal of contemporary hospitality management
9
International journal of sports marketing & sponsorship
9
Journal of hospitality marketing & management
9
Journal of marketing
9
Journal of marketing theory and practice : JMTP
9
European journal of marketing
8
European journal of marketing : EJM
8
International journal of consumer studies
8
The journal of consumer marketing
8
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing analytics : JMA
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of the Academy of Marketing Science
7
International journal of electronic marketing and retailing : IJEMR
6
International journal of market research
6
Journal of global fashion marketing : JGfM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
3
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
4
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
5
Investigating emotional commitment towards a region and a hotel brand
Konu, Henna
;
Murphy, Jamie
;
Komppula, Raija
;
Mikkonen, Titta
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012241562
Saved in:
6
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
7
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
8
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
9
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
10
Investigating the importance of positive hotel design
Lee, Seonjeong
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293854
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->