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~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising effects
Consumer behaviour
Einzelhandel
Internet marketing
SME
Konsumentenverhalten
178
Brand management
68
Markenführung
68
Beziehungsmarketing
50
Brand image
50
Markenimage
50
Relationship marketing
50
Theory
45
Online-Marketing
44
Theorie
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Werbewirkung
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Brand
37
Markenartikel
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Social web
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Advertising
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32
Viral marketing
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Virales Marketing
29
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Marketingmanagement
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Innovation
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Experiment
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Online-Handel
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Clement, Michel
5
Dekimpe, Marnik G.
5
Gijsbrechts, Els
5
Pauwels, Koen
5
Hennig-Thurau, Thorsten
4
Warlop, Luk
4
Bijmolt, Tammo H. A.
3
Chan, Eugene Y.
3
Marchand, André
3
Melnyk, Valentyna
3
Nguyen, Hang T.
3
Skiera, Bernd
3
Srinivasan, Shuba
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Verhoef, Peter C.
3
Weinberg, Charles B.
3
Becker, Jan U.
2
Bombaij, Nick J. F.
2
Burmester, Alexa B.
2
Chen, Yuxin
2
Choi, Jungsil
2
Cornelißen, Markus
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Diamantopoulos, Adamantios
2
Edeling, Alexander
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Gijsenberg, Maarten J.
2
Grinstein, Amir
2
Guitart, Ivan A.
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Haan, Evert de
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Kamakura, Wagner A.
2
Keh, Hean Tat
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Konya-Baumbach, Elisa
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Lalwani, Ashok K.
2
Lans, Ralf van der
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Lilien, Gary L.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
1,854
Journal of retailing and consumer services
1,701
International journal of hospitality management
574
Technological forecasting & social change : an international journal
383
International journal of consumer studies
326
Management science : journal of the Institute for Operations Research and the Management Sciences
306
Asia Pacific journal of marketing and logistics
301
Psychology & marketing
285
Tourism management : research, policies, practice
282
International journal of advertising : the review of marketing communications
267
Journal of marketing communications
255
The journal of product & brand management
245
Journal of travel and tourism marketing
236
European journal of operational research : EJOR
229
Journal of retailing
227
Industrial marketing management : the international journal for industrial and high-tech firms
225
International journal of contemporary hospitality management
217
The journal of brand management : an international journal
213
Journal of Islamic marketing
204
Journal of international consumer marketing
202
International journal of production economics
201
The international review of retail, distribution and consumer research
198
Journal of promotion management : innovations in planning and applied research
194
Journal of strategic marketing
194
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
193
Journal of hospitality marketing & management
187
Journal of marketing management : JMM ; journal of the Academy of Marketing
176
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
172
Journal of advertising research
169
Journal of the Academy of Marketing Science
169
Marketing intelligence & planning
168
Journal of marketing
161
Marketing letters : a journal of research in marketing
159
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
156
The journal of services marketing
155
Journal of business ethics : JOBE
152
Journal of marketing research
152
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
151
Journal of internet commerce
151
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ECONIS (ZBW)
218
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218
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1
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
2
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
3
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
4
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
5
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
8
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
9
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
10
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
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