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~isPartOf:"International review on public and non-profit marketing"
~language:"eng"
~subject:"Nonprofit-Marketing"
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Search: subject_exact:"Marketing für öffentliche Institutionen"
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Nonprofit-Marketing
Nonprofit marketing
31
Nonprofit organization
19
Nonprofit-Organisation
19
Fundraising
14
Consumer behaviour
10
Konsumentenverhalten
10
Charitable organization
9
Charity
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Brand management
5
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Marketingmanagement
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Cause-Related Marketing
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Cause-related marketing
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Beziehungsmarketing
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Brand image
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Personality psychology
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Relationship marketing
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Won, Doyeon
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International review on public and non-profit marketing
International journal of nonprofit & voluntary sector marketing
26
Journal of nonprofit & public sector marketing
20
Journal of philanthropy and marketing
12
International journal of nonprofit and voluntary sector marketing
9
Nonprofit management & leadership
9
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly
6
Journal of business research : JBR
4
Journal of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing
2
Journal of marketing
2
Journal of public policy & marketing
2
Journal of strategic marketing
2
Management communication quarterly : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Routledge studies in marketing
2
Sport management review
2
The journal of consumer marketing
2
American journal of business
1
Australasian marketing journal
1
Behavioral research in accounting
1
Business research quarterly : BRQ
1
Corporate reputation review : an international journal
1
Discussion papers / CEPR
1
Edward Elgar E-Book Archive
1
European journal of marketing
1
Global business perspectives
1
Handbook of research on managerial solutions in non-profit organizations
1
International Journal of Financial Studies : open access journal
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Inventi impact: microfinance & banking
1
Journal of advertising : official publication of the American Academy of Advertising
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1
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice
;
Novell, Corinne
;
Bauer, Steven
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
Saved in:
4
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
5
Segmentation of individual donors to charitable organizations
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 333-365
Persistent link: https://www.econbiz.de/10013268083
Saved in:
6
The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
Saved in:
7
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
8
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
9
Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
Saved in:
10
How a nonprofit organization delivers online accountability through social media
Amelia, Seyla Rizky
;
Dewi, Miranti Kartika
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10012617317
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