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~accessRights:"restricted"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"Virales Marketing"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand loyalty
Relationship marketing
Social Web
Social web
Virales Marketing
user-generated content
Brand image
181
Markenimage
181
Consumer behaviour
150
Konsumentenverhalten
150
Brand management
135
Markenführung
135
Brand
62
Markenartikel
61
Advertising effects
41
Werbewirkung
41
Beziehungsmarketing
36
Advertising
23
Werbung
22
Internet marketing
21
Online-Marketing
21
Customer satisfaction
18
Kundenzufriedenheit
18
Viral marketing
17
Emotion
14
Islam
14
Confidence
13
Hotel industry
13
Hotellerie
13
Vertrauen
13
Designation of origin
12
Herkunftsbezeichnung
12
Islamic
12
Islamisch
12
Tourism marketing
12
Tourismusmarketing
12
Holiday behaviour
11
Marketing management
11
Marketingmanagement
11
Urlaubsverhalten
11
brand equity
11
Religion
10
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Article
59
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59
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59
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English
59
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Casaló, Luis V.
2
Norzuwana Sumarjan
2
Rita, Paulo
2
Aali, Samad
1
Ab Hamid, Siti Ngayesah
1
Abror, Abror
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Aji, Hendy Mustiko
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcántara-Pilar, Juan Miguel
1
Amalia, Fatya Alty
1
Ansari, Azarnoush
1
Anselmsson, Johan
1
Ashrafpour, Negar
1
Assaker, Guy
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Basile, Kelly
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Belanche, Daniel
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Block, Martin P.
1
Bozkurt, Sıddık
1
Brien, Anthony
1
Brooks, Gillian
1
Burnasheva, Regina
1
Bıçakcıoğlu, Nilay
1
Carlson, Kurt
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chen, Zoey
1
Cho, Byung-Kwan
1
Coelho, Pedro Simões
1
Connors, Scott
1
Dahl, Darren W.
1
Datta, Biplab
1
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Journal of Islamic marketing
Journal of hospitality marketing & management
Journal of marketing communications
Journal of marketing
Journal of business research : JBR
123
Journal of retailing and consumer services
81
The journal of product & brand management
76
The journal of brand management : an international journal
64
Asia Pacific journal of marketing and logistics
34
International journal of hospitality management
30
International journal of internet marketing and advertising : IJIMA
28
Psychology & marketing
24
Journal of promotion management : innovations in planning and applied research
22
Journal of travel and tourism marketing
22
Journal of strategic marketing
21
Tourism management : research, policies, practice
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Marketing intelligence & planning
19
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Tourism management perspectives : TMP
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
European journal of marketing : EJM
12
International journal of contemporary hospitality management
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
International journal of advertising : the review of marketing communications
11
International journal of consumer studies
11
Journal of destination marketing & management
11
European journal of marketing
10
Global business review
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing analytics : JMA
10
Journal of vacation marketing
10
International journal of retail and distribution management
9
International review on public and non-profit marketing
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
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1
Driving young Muslim loyalty toward Muslim-majority tourism destinations : the sense of community theory perspective
Suhartanto, Dwi
;
Brien, Anthony
;
Amalia, Fatya Alty
; …
- In:
Journal of Islamic marketing
15
(
2024
)
5
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10014520903
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
Is halal universal? : the impact of self-expressive value on halal brand personality, brand tribalism, and loyalty ; case of Islamic hospitals
Aji, Hendy Mustiko
;
Muslichah, Istyakara
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1146-1165
Persistent link: https://www.econbiz.de/10014313869
Saved in:
4
Building halal industry in Indonesia : the role of electronic word of mouth to strengthen the halal brand image
Fachrurazi
;
Silalahi, Sahat Aditua Fandhitya
;
Hariyadi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
8
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10014314976
Saved in:
5
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
6
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
7
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
8
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
Saved in:
9
Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny
;
Ilyas, Gunawan Bata
;
Umar, Zainal Abidin
; …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
Saved in:
10
Assessing brand love, brand sacredness and brand fidelity towards halal brands
Joshi, Richa
;
Garg, Prerna
- In:
Journal of Islamic marketing
13
(
2022
)
4
,
pp. 807-823
Persistent link: https://www.econbiz.de/10013278888
Saved in:
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