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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~subject:"Internet marketing"
~subject:"Markenartikel"
~subject:"Marketing management"
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Journal of business research : JBR
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Neue Herausforderungen an das Dienstleistungsmarketing
SpringerLink / Bücher
15
AMS review : official publication of the Academy of Marketing Science
11
Journal of marketing management : MM
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Australasian marketing journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of historical research in marketing
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Journal of the Academy of Marketing Science
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Springer eBook Collection
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Springer eBook Collection / Business and Management
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Edward Elgar E-Book Archive
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European journal of marketing : EJM
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European management journal
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European management series
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International journal of islamic marketing and branding
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
BWL Tourismus 8-2011
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Developing digital marketing : relationship perspectives
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
3
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
4
Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
Saved in:
5
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
6
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
7
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
8
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
9
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
10
A resource-based view of stakeholder marketing
Kull, Alexander J.
;
Mena, Jeannette A.
;
Korschun, Daniel
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
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