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~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Confidence"
~subject:"Corporate reputation"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Beziehungsmarketing
Brand loyalty
Confidence
Corporate reputation
Relationship marketing
Social Web
Social web
user-generated content
Brand image
90
Markenimage
90
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
71
Markenführung
71
Brand
38
Markenartikel
38
Luxury goods
13
Luxusgüter
13
Fashion
12
Hotel industry
12
Hotellerie
12
Mode
12
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Internet marketing
9
Online-Marketing
9
Vertrauen
9
Designation of origin
8
Herkunftsbezeichnung
8
Personality psychology
8
Persönlichkeitspsychologie
8
brand equity
8
Advertising effects
6
Dienstleistungsqualität
6
Emotion
6
Service quality
6
Werbewirkung
6
Brand personality
5
Corporate Social Responsibility
5
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Article
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38
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English
38
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Kim, Jiyoung
2
Kim, Soon-Ho
2
Lee, Yong-Ki
2
Al-Mamun, Abdullah
1
Assaker, Guy
1
Azimi, Mohammad
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Bogicevic, Vanja
1
Brooks, Gillian
1
Bujisic, Milos
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Cho, Eunjoo
1
Choi, Hyeyoon
1
Choi, Yun Jung
1
Connors, Scott
1
Dahl, Darren W.
1
Danbury, Annie
1
Eckhardt, Giana M.
1
El Haddad, Rania
1
Esmaeilpour, Fariba
1
Fischer, Marc
1
Fitzsimmons, Jason R.
1
Fong, Lawrence Hoc Nang
1
Geissinger, Andrea
1
Ghaderi, Zahed
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Hall, Collin Michael
1
Haobin, Ye Ben
1
Houston, Mark B.
1
Hsu, Li-Chun
1
Huang, Ming-Hui
1
Huang, Yi-Jhan
1
Huiyue, Ye
1
Jiang, Baojun
1
Joshi, Yogesh V.
1
Kang, Juhee
1
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Published in...
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Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
137
Journal of retailing and consumer services
85
The journal of product & brand management
81
The journal of brand management : an international journal
63
Asia Pacific journal of marketing and logistics
35
International journal of hospitality management
32
International journal of internet marketing and advertising : IJIMA
27
Journal of travel and tourism marketing
27
Psychology & marketing
25
Journal of marketing communications
22
Journal of promotion management : innovations in planning and applied research
22
Journal of strategic marketing
22
Marketing intelligence & planning
21
Tourism management : research, policies, practice
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of advertising : the review of marketing communications
14
International journal of contemporary hospitality management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
SpringerLink / Bücher
14
Tourism management perspectives : TMP
14
International journal of consumer studies
12
International marketing review
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
European journal of marketing : EJM
11
Global business review
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Technological forecasting & social change : an international journal
11
International journal of retail and distribution management
10
International review on public and non-profit marketing
10
Journal of Islamic marketing
10
Journal of destination marketing & management
10
Journal of marketing analytics : JMA
10
Journal of marketing management : MM
10
European journal of marketing
9
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ECONIS (ZBW)
38
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
3
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad
;
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
4
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
5
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
6
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
7
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
8
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
9
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
10
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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