//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Confidence"
~subject:"Markenführung"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand loyalty
Confidence
Markenführung
Relationship marketing
Social Web
Social web
user-generated content
Brand image
90
Markenimage
90
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
71
Brand
38
Markenartikel
38
Luxury goods
13
Luxusgüter
13
Fashion
12
Hotel industry
12
Hotellerie
12
Mode
12
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Internet marketing
9
Online-Marketing
9
Vertrauen
9
Designation of origin
8
Herkunftsbezeichnung
8
Personality psychology
8
Persönlichkeitspsychologie
8
brand equity
8
Advertising effects
6
Dienstleistungsqualität
6
Emotion
6
Service quality
6
Werbewirkung
6
Brand personality
5
Corporate Social Responsibility
5
Corporate reputation
5
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
74
Type of publication (narrower categories)
All
Article in journal
74
Aufsatz in Zeitschrift
74
Language
All
English
74
Author
All
Kim, Jiyoung
2
Kim, Soon-Ho
2
Lee, Yong-Ki
2
Liu, Chih-Hsing
2
Loureiro, Sandra Maria Correia
2
Phau, Ian
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Warnaby, Gary
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Alexander, Bethan
1
Alvarez, Maria D.
1
Assaker, Guy
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Baloglu, Seyhmus
1
Bang Nguyen Viet
1
Barnes, Liz
1
Batra, Rajeev
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Brooks, Gillian
1
Carlson, Kurt
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chang, Chun-Tuan
1
Chang, Jae Youn
1
Cheah, Isaac
1
Chen, Cheng-Hao Steve
1
Chen, Haipeng
1
Chen, Shan-Pei
1
Chen, Zoey
1
Chiu, Tsui-Hua
1
Cho, Byung-Kwan
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
315
The journal of product & brand management
182
The journal of brand management : an international journal
172
Journal of retailing and consumer services
152
Asia Pacific journal of marketing and logistics
63
Journal of marketing communications
60
SpringerLink / Bücher
55
International journal of hospitality management
50
Psychology & marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Marketing intelligence & planning
47
Journal of strategic marketing
46
Journal of promotion management : innovations in planning and applied research
42
Journal of international consumer marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Industrial marketing management : the international journal for industrial and high-tech firms
36
Tourism management : research, policies, practice
36
Journal of travel and tourism marketing
35
European journal of marketing : EJM
34
International marketing review
33
International journal of advertising : the review of marketing communications
32
International journal of consumer studies
32
Journal of Islamic marketing
32
Marketing letters : a journal of research in marketing
32
International journal of internet marketing and advertising : IJIMA
31
European journal of marketing
30
Journal of the Academy of Marketing Science
29
Journal of global marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of marketing for higher education
23
Global business review
22
International journal of contemporary hospitality management
22
International journal of market research
21
Journal of promotion management : JPM
21
Tourism management perspectives : TMP
21
Journal of marketing management : MM
20
more ...
less ...
Source
All
ECONIS (ZBW)
74
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
7
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
8
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->