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~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Confidence"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"user-generated content"
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Beziehungsmarketing
Brand loyalty
Confidence
Relationship marketing
Social Web
user-generated content
Brand image
90
Markenimage
90
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
71
Markenführung
71
Brand
38
Markenartikel
38
Social web
15
Luxury goods
13
Luxusgüter
13
Fashion
12
Hotel industry
12
Hotellerie
12
Mode
12
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Internet marketing
9
Online-Marketing
9
Vertrauen
9
Designation of origin
8
Herkunftsbezeichnung
8
Personality psychology
8
Persönlichkeitspsychologie
8
brand equity
8
Advertising effects
6
Dienstleistungsqualität
6
Emotion
6
Service quality
6
Werbewirkung
6
Brand personality
5
Corporate Social Responsibility
5
Corporate reputation
5
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Kim, Jiyoung
2
Kim, Soon-Ho
2
Lee, Yong-Ki
2
Assaker, Guy
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Brooks, Gillian
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
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Cho, Byung-Kwan
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Cho, Eunjoo
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Choi, Yun Jung
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Connors, Scott
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Dahl, Darren W.
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Danbury, Annie
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Eckhardt, Giana M.
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El Haddad, Rania
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Esmaeilpour, Fariba
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Fitzsimmons, Jason R.
1
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1
Geissinger, Andrea
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Haobin, Ye Ben
1
Houston, Mark B.
1
Hsu, Li-Chun
1
Huang, Ming-Hui
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Huang, Yi-Jhan
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Huiyue, Ye
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Kim, Eun-Jung
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Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
123
Journal of retailing and consumer services
80
The journal of product & brand management
76
The journal of brand management : an international journal
64
Asia Pacific journal of marketing and logistics
32
International journal of hospitality management
32
International journal of internet marketing and advertising : IJIMA
27
Journal of travel and tourism marketing
24
Psychology & marketing
23
Journal of strategic marketing
22
Journal of marketing communications
21
Journal of promotion management : innovations in planning and applied research
21
Marketing intelligence & planning
21
Tourism management : research, policies, practice
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management perspectives : TMP
14
International journal of advertising : the review of marketing communications
13
SpringerLink / Bücher
13
International journal of consumer studies
12
International journal of contemporary hospitality management
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Technological forecasting & social change : an international journal
11
European journal of marketing : EJM
10
Global business review
10
International review on public and non-profit marketing
10
Journal of Islamic marketing
10
Journal of destination marketing & management
10
Journal of marketing analytics : JMA
10
Journal of marketing management : MM
10
European journal of marketing
9
International marketing review
9
Journal of international consumer marketing
9
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ECONIS (ZBW)
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
4
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
5
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
6
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
7
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
8
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
9
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
10
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
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