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~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Markenidentität"
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Brand image
292
Markenimage
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Brand management
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Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
Journal of business research : JBR
364
Journal of retailing and consumer services
201
The journal of product & brand management
194
SpringerLink / Bücher
78
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of hospitality management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of strategic marketing
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
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International marketing review
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Journal of Islamic marketing
45
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of advertising : the review of marketing communications
37
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality marketing & management
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
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ECONIS (ZBW)
292
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1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
5
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
6
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
Saved in:
7
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
8
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
9
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
10
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
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