//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Tourism management : research, policies, practice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
176
Markenimage
176
Brand management
106
Markenführung
106
Consumer behaviour
86
Konsumentenverhalten
86
Tourism marketing
84
Tourismusmarketing
84
Destination management
70
Destinationsmanagement
70
Holiday behaviour
53
Urlaubsverhalten
53
Designation of origin
42
Herkunftsbezeichnung
42
Tourism
37
Tourismus
37
Brand
34
Markenartikel
34
Beziehungsmarketing
30
Relationship marketing
30
Social Web
29
Social web
29
Tourism destination
28
Tourismusregion
28
Destination image
25
Internet marketing
23
Online-Marketing
23
destination image
16
Luxury goods
15
Luxusgüter
15
Fashion
12
Mode
12
Emotion
11
Hotel industry
11
Hotellerie
11
Cognition
10
Kognition
10
Personality psychology
10
Persönlichkeitspsychologie
10
Viral marketing
10
more ...
less ...
Online availability
All
Undetermined
Free
8
Type of publication
All
Article
176
Type of publication (narrower categories)
All
Article in journal
176
Aufsatz in Zeitschrift
176
Language
All
English
176
Author
All
Gursoy, Dogan
4
Stylidis, Dimitrios
4
King, Ceridwyn
3
Loureiro, Sandra Maria Correia
3
So, Kevin Kam Fung
3
Wang, Ying
3
Andronikidis, Andreas
2
Barbieri, Carla
2
Batra, Rajeev
2
Bellou, Victoria
2
Gómez, Mar
2
Hanks, Lydia
2
Hunter, William Cannon
2
Khoo-Lattimore, Catheryn
2
Kim, Jiyoung
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Chunxiao
2
Li, Fangxuan
2
Li, Xiang
2
Lv, Xingyang
2
Ma, Jianan
2
Molina, Arturo
2
Molinillo, Sebastian
2
Mun Yee Lai
2
Perdue, Richard R.
2
Phau, Ian
2
Roy, Subhadip
2
Sharma, Abhinav
2
Shin, Hakseung
2
Steenkamp, Jan-Benedict E. M.
2
Stepchenkova, Svetlana
2
Stylos, Nikolaos
2
Swaminathan, Vanitha
2
Tellis, Gerard J.
2
Tung, Vincent Wing Sun
2
Vassiliadis, Chris A.
2
Warnaby, Gary
2
Xu, Honggang
2
Zhang, Hanqin Qiu
2
more ...
less ...
Published in...
All
Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
Journal of business research : JBR
364
Journal of retailing and consumer services
201
The journal of product & brand management
194
The journal of brand management : an international journal
185
SpringerLink / Bücher
78
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of hospitality management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of strategic marketing
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
45
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of advertising : the review of marketing communications
37
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality marketing & management
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
more ...
less ...
Source
All
ECONIS (ZBW)
176
Showing
1
-
10
of
176
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond image attributes : a new approach to destination positioning based on sensory preference
Lv, Xingyang
;
Zhang, Chenwei
;
Li, Chunxiao
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457577
Saved in:
2
Exploring social media affordances in tourist destination image formation : a study on China's rural tourism destination
Liu, Juan
;
Wang, Chaohui
;
Zhang, Tingting
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014457717
Saved in:
3
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
4
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
7
A model for brand personality word embedding : identifying UNESCO World Heritage personality categories
Hassan, Mohamed Abdalla Elsayed
;
Zerva, Konstantina
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10014581697
Saved in:
8
Small changes make a big difference : the impact of visual symbol color lightness on destination image
He, Yun
;
Li, Xiao
;
Zhong, Ke
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 1013-1028
Persistent link: https://www.econbiz.de/10014582424
Saved in:
9
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
10
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->