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~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Consumer behaviour"
~subject:"Designation of origin"
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Search: subject_exact:"Markenidentität"
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Consumer behaviour
Designation of origin
Brand image
103
Markenimage
103
Brand management
72
Markenführung
72
Konsumentenverhalten
65
Tourism marketing
32
Tourismusmarketing
32
Brand
30
Markenartikel
30
Destination management
26
Destinationsmanagement
26
Holiday behaviour
21
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destination image
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Tourismus
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brand equity
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Personality psychology
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Persönlichkeitspsychologie
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Marketingmanagement
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Article
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Batra, Rajeev
2
Kim, Jiyoung
2
King, Ceridwyn
2
Loureiro, Sandra Maria Correia
2
Phau, Ian
2
So, Kevin Kam Fung
2
Stylidis, Dimitrios
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Wang, Ying
2
Warnaby, Gary
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Affonso, Felipe M.
1
Agrawal, Nidhi
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Ailawadi, Kusum L.
1
Al-Mamun, Abdullah
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Alexander, Bethan
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Assaf, A. Georges
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1
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Balachander, Subramanian
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Bang Nguyen Viet
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Barrio-García, Salvador del
1
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Bhaduri, Gargi
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Bijmolt, Tammo H. A.
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Biran, Avital
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Boksem, Maarten
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Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
301
Journal of retailing and consumer services
195
The journal of product & brand management
160
The journal of brand management : an international journal
138
Asia Pacific journal of marketing and logistics
69
Journal of marketing communications
65
Journal of international consumer marketing
55
Psychology & marketing
49
International journal of hospitality management
46
Journal of travel and tourism marketing
45
Tourism management : research, policies, practice
42
International marketing review
41
Journal of promotion management : innovations in planning and applied research
41
Journal of Islamic marketing
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of strategic marketing
37
Marketing intelligence & planning
37
European journal of marketing : EJM
33
International journal of consumer studies
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global marketing
31
Marketing letters : a journal of research in marketing
30
SpringerLink / Bücher
28
International journal of internet marketing and advertising : IJIMA
27
Journal of hospitality marketing & management
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of consumer marketing
26
European journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
25
Journal of the Academy of Marketing Science
25
Tourism management perspectives : TMP
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of promotion management : JPM
24
Global business review
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Young consumers : insight and ideas for responsible marketers
21
International journal of contemporary hospitality management
20
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ECONIS (ZBW)
76
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1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
7
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
8
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
9
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
10
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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