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~accessRights:"restricted"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Consumer behaviour
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Bartels, Jos
1
Edwards, Steven M.
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Fullerton, Jami A.
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Harp, Shelley S.
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Kraszewska, Magdalena
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Lee, Eunsun
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Journal of food products marketing
Journal of marketing communications
Journal of retailing and consumer services
27
Journal of business research : JBR
17
Journal of marketing theory and practice : JMTP
16
Journal of international consumer marketing
15
American economic journal : a journal of the American Economic Association
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Journal of consumer behaviour : an international research review
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American economic journal
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Food policy : economics planning and politics of food and agriculture
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International journal of hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The journal of finance : the journal of the American Finance Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer behaviour
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Services marketing quarterly
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Applied economics letters
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Asia Pacific journal of marketing and logistics
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International journal of sports marketing & sponsorship
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of global marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
6
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1
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
2
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
3
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
4
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
5
Reaching the U.S. Hispanic wine market : highlighting the opportunities
Velikova, Natalia
;
Wilkinson, Kenton Todd
;
Harp, Shelley S.
- In:
Journal of food products marketing
22
(
2016
)
1
,
pp. 43-64
Persistent link: https://www.econbiz.de/10011560846
Saved in:
6
Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
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