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~accessRights:"restricted"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Cleveland, Mark"
~person:"Kim, Kyung Hoon"
~person:"Melewar, T. C."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behaviour"
~subject:"Corporate reputation"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Consumer behaviour
Corporate reputation
Indien
Konsumentenverhalten
Beziehungsmarketing
3
Relationship marketing
3
B-to-B-Marketing
2
Brand management
2
Business-to-business marketing
2
Customer satisfaction
2
Innovation
2
Kundenzufriedenheit
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Augmented reality marketing
1
B2B
1
B2B marketing mix
1
Behaviour
1
Collaborative consumption platform
1
Computerspiel
1
Cultural identity
1
Customer integration
1
Customer value
1
Dienstleistung
1
Dienstleistungsinnovation
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Dienstleistungssektor
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6
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Spanish
Author
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Beatty, Sharon E.
Cleveland, Mark
Kim, Kyung Hoon
Melewar, T. C.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Veloutsou, Cleopatra
Ko, Eunju
6
Islam, Tahir
5
Bae, Joonheui
4
Ghaffar, Abdul
4
Mathur, Anil
4
Moschis, George P.
4
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Dixit, Saurabh Kumar
2
Han, Sang-Lin
2
Henry, Paul Conrad
2
Khan, Muhammad Mumtaz
2
Khare, Arpita
2
Kim, Sang Jin
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Law, Monica
2
Lee, Kuan-Huei
2
Ng, Mark
2
Parrey, Shakir Hussain
2
Parvatiyar, Atul
2
Poh Theng Loo
2
Rather, Raouf Ahmad
2
Sharma, Anshuman
2
Sheikh, Altaf Ahmed
2
Thuckavadee Sthienrapapayut
2
Ackerman, David
1
Adjei, Mavis T.
1
Agrawal, Suchi
1
Albinsson, Pia A.
1
Alikhani, Ali
1
Alén, Elisa
1
An, Jake
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Apiradee Wongkitrungrueng
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
57
Journal of retailing and consumer services
14
International studies of management and organization
6
International marketing review
5
Journal of strategic marketing
5
International journal of consumer studies
4
Journal of marketing communications
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Technological forecasting & social change : an international journal
4
Asia Pacific journal of marketing and logistics
3
European management journal
3
International journal of market research
3
Qualitative market research : an international journal
3
The marketing review
3
Business strategy and the environment
2
Corporate reputation review
2
European journal of marketing
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of consumer marketing
2
The journal of product & brand management
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European management review : EMR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of East-West business
1
Journal of advertising
1
Journal of business ethics : JBE
1
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Source
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ECONIS (ZBW)
6
Showing
1
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6
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6
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date (oldest first)
1
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
2
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
Saved in:
3
The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011892174
Saved in:
6
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
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