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~accessRights:"restricted"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Relationship marketing"
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Search: subject_exact:"Markentreue"
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Relationship marketing
Beziehungsmarketing
10
Brand loyalty
10
Markentreue
10
Brand management
9
Markenführung
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand
7
Markenartikel
7
brand loyalty
6
Brand image
5
Markenimage
5
Hotel industry
3
Hotellerie
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Customer satisfaction
2
Kundenzufriedenheit
2
brand equity
2
Brand attitude
1
Cognition
1
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1
Customer brand engagement
1
Customer integration
1
Customer retention
1
Emotion
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Fashion
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Gender
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Geschlecht
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Inflation expectations
1
Inflationserwartung
1
Kognition
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Kundenbindung
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Malaysia
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Aluri, Ajay
1
Back, Ki-Joon
1
Bilro, Ricardo Godinho
1
Guerreiro, João Pedro Silva Martins
1
Holland, Stephen
1
Ibrahim, Blend
1
Jamshidi, Dariyoush
1
Joseph, Joshy
1
Kim, Min-Seong
1
Kim, Soon-Ho
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Kiran, Faiqa
1
Kumar, Vikas
1
Lodhi, Suleman Aziz
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Loureiro, Sandra Maria Correia
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Mathew, Shawn
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Nuseir, Mohammed T.
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Pina, Lídia Silveira
1
Price, Bradley S.
1
Rita, Paulo
1
Rousta, Alireza
1
Sabbir, Rizwan
1
Sarmento, Eduardo Moraes
1
Shin, Minjung
1
Sivakumaran, Bharadhwaj
1
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1
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
25
The journal of product & brand management
18
The journal of brand management : an international journal
13
Asia Pacific journal of marketing and logistics
11
Journal of business research : JBR
11
International journal of hospitality management
9
Journal of strategic marketing
6
Global business review
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Australasian marketing journal
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
African journal of economic and management studies : AJEMS
2
European journal of marketing
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail and distribution management
2
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ECONIS (ZBW)
10
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1
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10
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10
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date (newest first)
date (oldest first)
1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
3
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
4
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
5
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
6
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
7
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
8
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
9
Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program
Aluri, Ajay
;
Price, Bradley S.
;
McIntyre, Nancy
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10011997139
Saved in:
10
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
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