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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenimage"
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Search: subject_exact:"Country-of-origin effect"
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Markenimage
Designation of origin
24
Herkunftsbezeichnung
24
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
18
Brand management
9
Markenführung
9
country of origin
9
Brand
6
Markenartikel
6
Rules of origin
6
Ursprungsregeln
6
Destination management
3
Destinationsmanagement
3
Holiday behaviour
3
Tourism marketing
3
Tourismusmarketing
3
Urlaubsverhalten
3
brand origin
3
Beziehungsmarketing
2
Food
2
Food retailing
2
International marketing
2
Internationales Marketing
2
Lebensmittel
2
Lebensmitteleinzelhandel
2
National culture
2
Nationalkultur
2
Product labelling
2
Relationship marketing
2
Warenkennzeichnung
2
affinity
2
animosity
2
cosmopolitanism
2
country image
2
product country image
2
BORA (brand origin recognition accuracy)
1
Bio-Lebensmittel
1
Brand citizenship behavior
1
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Article
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English
18
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Alden, Dana
1
Allman, Helena F.
1
Arli, Denni
1
Assaf, A. Georges
1
Azzari, Vitor
1
Balabanis, George
1
Banyai, Maria
1
Barnes, Liz
1
Brodowsky, Glen H.
1
Cheah, Isaac
1
Chen, Jie
1
Chen, Qimei
1
Christodoulides, Paul
1
Collins, Michael D.
1
Dewi Retno Rosari, Theresia Sri
1
El Banna, Alia
1
Feng, Shanfei
1
Fenik, Anton P.
1
Greenacre, Luke
1
Guissoni, Leandro Angotti
1
Hewett, Kelly
1
Ho, Foo Nin
1
Hu, Miao
1
Jiang, Yangyang
1
Jones, David L.
1
Josiassen, Alexander
1
Kim Nguyen Thuy Hang Dao
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
Kock, Florian
1
Kvasova, Olga
1
Laroche, Michel
1
Lee, Richard
1
Lee, Seonjeong
1
Lee, Seonsu
1
Leonidou, Leonidas C.
1
Lockshin, Larry
1
Mavondo, Felix T.
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Millar, Michelle
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Morgan, Felicia N.
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Journal of hospitality marketing & management
Journal of international marketing
Journal of promotion management : JPM
Tourism management : research, policies, practice
25
Journal of business research : JBR
24
International marketing review
22
Journal of international consumer marketing
21
Journal of travel and tourism marketing
21
Tourism management perspectives : TMP
16
Journal of global marketing
14
Journal of retailing and consumer services
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Tourism analysis : an interdisciplinary tourism & hospitality journal
13
Asia Pacific journal of marketing and logistics
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of vacation marketing
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
The journal of product & brand management
7
Tourism and hospitality research : THR
7
Journal of vacation marketing : an international journal
6
Tourism review
6
International business review : the official journal of the European International Business Academy
4
Journal of Islamic marketing
4
Journal of fashion marketing and management
4
Journal of marketing communications
4
The journal of brand management : an international journal
4
The service industries journal
4
Australasian marketing journal
3
European Sport management quarterly : ESMQ
3
International journal of contemporary hospitality management
3
International journal of emerging markets
3
Journal for global business advancement : JGBA
3
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international trade & commerce
3
Journal of strategic marketing
3
The journal of consumer marketing
3
Tourism planning & development
3
Africa journal of management
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ECONIS (ZBW)
18
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1
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
2
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
3
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
4
Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics
Leonidou, Leonidas C.
;
Kvasova, Olga
;
Christodoulides, Paul
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 76-96
Persistent link: https://www.econbiz.de/10012060702
Saved in:
5
Toward a universal account of country-induced predispositions : integrative framework and measurement of country-of-origin images and country emotions
Kock, Florian
;
Josiassen, Alexander
;
Assaf, A. Georges
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012106865
Saved in:
6
The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
7
How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
Saved in:
8
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
9
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
10
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
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