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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of services marketing"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
507
Konsumentenverhalten
507
Brand management
213
Markenführung
213
Beziehungsmarketing
177
Relationship marketing
177
Brand image
173
Markenimage
173
Kundenzufriedenheit
149
Dienstleistungsqualität
131
Service quality
131
Brand
129
Markenartikel
127
Emotion
68
Social Web
65
Social web
65
Hotel industry
61
Hotellerie
61
Internet marketing
50
Online-Marketing
50
Viral marketing
47
Virales Marketing
47
Gastronomie
44
Restaurant industry
44
Luxury goods
42
Luxusgüter
42
Customer service
31
Kundenservice
31
Beschwerdemanagement
29
Brand loyalty
29
Complaint management
29
Corporate Social Responsibility
29
Corporate social responsibility
29
Personality psychology
27
Persönlichkeitspsychologie
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Online retailing
26
Online-Handel
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Werbewirkung
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English
173
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Han, Heesup
4
Mattila, Anna S.
3
Alkire, Linda
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Baxter, Stacey M.
2
Benoit, Sabine
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Bock, Dora Elizabeth
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Fan, Alei
2
Hollebeek, Linda D.
2
Kim, Jong Min
2
Kim, Soon-Ho
2
Klaus, Philipp
2
Kulczynski, Alicia
2
Leckie, Civilai
2
Lings, Ian N.
2
Liu, Chih-Hsing
2
MacQuilken, Lisa
2
Medler-Liraz, Hana
2
Miao, Li
2
O'Connor, Peter
2
Ouyang, Zhe
2
Plotkina, Daria
2
Prayag, Girish
2
Robertson, Nichola
2
Seger-Guttmann, Tali
2
Sharifi, Seyed Shahin
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1
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1
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1
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1
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Journal of hospitality marketing & management
The journal of brand management : an international journal
The journal of services marketing
Journal of retailing and consumer services
327
Journal of business research : JBR
228
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
132
Journal of marketing communications
109
Journal of promotion management : innovations in planning and applied research
75
International journal of advertising : the quarterly review of marketing communications
70
Journal of travel and tourism marketing
68
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
53
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
Marketing intelligence & planning
40
Journal of strategic marketing
39
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
37
European journal of marketing
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
35
Tourism management perspectives : TMP
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of Islamic marketing
31
Journal of Services Marketing
31
Journal of advertising research
31
Journal of internet commerce
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Marketing letters : a journal of research in marketing
28
Journal of service management
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of hospitality and tourism insights
25
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ECONIS (ZBW)
173
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31
The effect of perceived threat on online service reviews
Kim, Jong Min
;
Lee, Eunkyung
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 300-312
Persistent link: https://www.econbiz.de/10014228972
Saved in:
32
A silver lining in the COVID-19 cloud : examining customers' value perceptions, willingness to use and pay more for robotic restaurants
Chuah, Stephanie Hui-wen
;
Eugene Cheng-xi Aw
;
Cheng, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10012821047
Saved in:
33
Improved or decreased? : customer experience with self-service technology versus human service in hotels in China
Liu, Chun
;
Hung, Kam
- In:
Journal of hospitality marketing & management
31
(
2022
)
2
,
pp. 176-204
Persistent link: https://www.econbiz.de/10012821092
Saved in:
34
More is not always better : determinants of choice overload and satisfaction with customization in fast casual restaurants
Park, Soona
;
Kang, Jiyun
- In:
Journal of hospitality marketing & management
31
(
2022
)
2
,
pp. 205-225
Persistent link: https://www.econbiz.de/10012821093
Saved in:
35
Consumer complaining behavior in hospitality management
Tosun, Petek
;
Sezgin, Selime
;
Uray, Nimet
- In:
Journal of hospitality marketing & management
31
(
2022
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012821095
Saved in:
36
Keep fighting or give up? : an investigation of consumer regret over repetitive failures in weight loss services
Liu, Yi-Fen
;
Ling, I-Ling
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10012798380
Saved in:
37
Wow, the make-up AR app is impressive : a comparative study between China and South Korea
Butt, Asad
;
Ahmad, Hassan
;
Muzaffar, Asif
;
Ali, Fayaz
; …
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012798384
Saved in:
38
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
39
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
40
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
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