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~accessRights:"restricted"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Mobile communications"
~subject:"Online-Marketing"
~subject:"Retail trade"
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Mobile communications
Online-Marketing
Retail trade
Consumer behaviour
571
Konsumentenverhalten
571
Online retailing
343
Online-Handel
343
Social Web
268
Social web
268
Internet marketing
245
E-commerce
190
Electronic Commerce
189
Beziehungsmarketing
174
Relationship marketing
174
Einzelhandel
144
Viral marketing
104
Virales Marketing
104
Customer satisfaction
97
Kundenzufriedenheit
97
Brand management
96
Markenführung
96
Brand image
78
Markenimage
78
Social media
74
Confidence
59
Vertrauen
59
Dienstleistungsqualität
55
Service quality
55
Distribution channel
52
Vertriebsweg
52
Advertising effects
51
Werbewirkung
51
Mobilkommunikation
42
Emotion
41
Advertising
40
Customer integration
38
Kundenintegration
38
Werbung
38
Brand
37
Innovation adoption
36
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Article
380
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380
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380
Conference paper
1
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1
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English
380
Author
All
Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
4
Thaichon, Park
4
Verhoef, Peter C.
4
Baier, Daniel
3
Belanche, Daniel
3
Eigenraam, Anniek W.
3
Liébana-Cabanillas, Francisco
3
Pauwels, Koen
3
Perrigot, Rozenn
3
Spann, Martin
3
Verlegh, Peeter
3
Abbasi, Amir Zaib
2
Ainsworth, Jeremy
2
Akram, Umair
2
Alnawas, Ibrahim
2
Andrews, Michelle
2
Ashfaq, Muhammad
2
Balaji, M. S.
2
Bart, Yakov
2
Barta, Sergio
2
Bijmolt, Tammo H. A.
2
Campbell, Colin L.
2
Casper Ferm, Lars-Erik
2
Cebollada, Javier
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Chiu, Hung-Chang
2
Duan, Yongrui
2
Eelen, Jiska
2
Elms, Jonathan
2
Eugene Cheng-xi Aw
2
Feng, Shuai
2
Fernandes, Semila Fenelly
2
Ferraro, Carla
2
Flavián Blanco, Carlos
2
Flavián, Marta
2
Fuentes, Christian
2
Goic, Marcel
2
Gottschalk, Sabrina Alexandra
2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
Journal of business research : JBR
317
SpringerLink / Bücher
142
International journal of advertising : the review of marketing communications
111
International journal of internet marketing and advertising : IJIMA
99
Technological forecasting & social change : an international journal
97
Springer eBook Collection
90
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
89
Journal of marketing communications
84
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Journal of promotion management : innovations in planning and applied research
77
Information systems research : ISR
76
International journal of hospitality management
72
Journal of internet commerce
67
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Tourism management : research, policies, practice
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Electronic commerce research
56
Journal of management information systems : JMIS
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Telecommunications policy : the international journal of digital economy, data sciences and new media
49
Journal of advertising research
47
European journal of operational research : EJOR
46
The journal of product & brand management
46
Journal of marketing
41
International journal of electronic marketing and retailing : IJEMR
40
Journal of retailing
40
Journal of strategic marketing
40
Psychology & marketing
39
Journal of marketing research
38
Asia Pacific journal of marketing and logistics
37
Discussion papers / CEPR
37
International journal of retail and distribution management
37
International journal of contemporary hospitality management
36
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
Marketing intelligence & planning
36
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
380
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380
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1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
3
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
9
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
10
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
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