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~accessRights:"restricted"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Online-Marketing"
~subject:"Vertriebsweg"
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Subject
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Online-Marketing
Vertriebsweg
Consumer behaviour
519
Konsumentenverhalten
519
Online retailing
333
Online-Handel
333
Social Web
240
Social web
240
Internet marketing
199
E-commerce
187
Electronic Commerce
186
Beziehungsmarketing
159
Relationship marketing
159
Einzelhandel
141
Retail trade
141
Customer satisfaction
92
Kundenzufriedenheit
92
Viral marketing
87
Virales Marketing
87
Brand management
80
Markenführung
80
Brand image
60
Markenimage
60
Confidence
56
Vertrauen
56
Dienstleistungsqualität
54
Service quality
54
Social media
51
Distribution channel
46
Customer integration
37
Kundenintegration
37
Advertising effects
36
Emotion
36
Werbewirkung
36
Innovation adoption
34
Innovationsakzeptanz
34
Digital platform
33
Digitale Plattform
33
Advertising
32
Website
32
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9
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Article
236
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Article in journal
236
Aufsatz in Zeitschrift
236
Conference paper
1
Konferenzbeitrag
1
Language
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English
Author
All
Dwivedi, Yogesh Kumar
4
Katona, Zsolt
4
Rana, Nripendra P.
4
Thaichon, Park
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Janakiraman, Ramkumar
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Lee, Daeho
3
Narayanan, Sridhar
3
Shareef, Mahmud Akhter
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Baier, Daniel
2
Barta, Sergio
2
Becker, Maren
2
Belanche, Daniel
2
Brooks, Gillian
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dall'Olmo Riley, Francesca
2
Duan, Yongrui
2
Eugene Cheng-xi Aw
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Hand, Chris
2
Harris, Patricia
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Kumar, Archana
2
Kumar, Ashish
2
Ladhari, Riadh
2
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Published in...
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Journal of marketing
Journal of retailing and consumer services
Journal of business research : JBR
285
International journal of advertising : the review of marketing communications
111
International journal of internet marketing and advertising : IJIMA
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of marketing communications
82
Journal of promotion management : innovations in planning and applied research
75
International journal of hospitality management
71
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Information systems research : ISR
65
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Tourism management : research, policies, practice
62
Journal of internet commerce
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
58
Electronic commerce research
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of advertising research
47
Journal of management information systems : JMIS
46
The journal of product & brand management
45
European journal of operational research : EJOR
38
Springer eBook Collection
38
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of contemporary hospitality management
35
Journal of strategic marketing
35
Psychology & marketing
35
International journal of advertising : the quarterly review of marketing communications
34
Marketing intelligence & planning
34
Business horizons
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
SpringerLink / Bücher
33
The journal of brand management : an international journal
33
Journal of marketing research
32
Asia Pacific journal of marketing and logistics
30
International journal of electronic marketing and retailing : IJEMR
30
International journal of technology marketing : IJTMkt
30
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Source
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ECONIS (ZBW)
236
Showing
1
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10
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236
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1
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
2
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
3
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
4
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
5
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
6
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
7
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
8
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
9
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
10
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
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