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~accessRights:"restricted"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"Vertriebsweg"
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| 6 applied filters
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Subject
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Online-Marketing
Relationship marketing
Vertriebsweg
Consumer behaviour
519
Konsumentenverhalten
519
Online retailing
333
Online-Handel
333
Social Web
240
Social web
240
Internet marketing
199
E-commerce
187
Electronic Commerce
186
Beziehungsmarketing
159
Einzelhandel
141
Retail trade
141
Customer satisfaction
92
Kundenzufriedenheit
92
Viral marketing
87
Virales Marketing
87
Brand management
80
Markenführung
80
Brand image
60
Markenimage
60
Confidence
56
Vertrauen
56
Dienstleistungsqualität
54
Service quality
54
Social media
51
Distribution channel
46
Customer integration
37
Kundenintegration
37
Advertising effects
36
Emotion
36
Werbewirkung
36
Innovation adoption
34
Innovationsakzeptanz
34
Digital platform
33
Digitale Plattform
33
Advertising
32
Website
32
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Online availability
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Free
9
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Article
338
Type of publication (narrower categories)
All
Article in journal
338
Aufsatz in Zeitschrift
338
Conference paper
1
Konferenzbeitrag
1
Language
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English
338
Author
All
Rana, Nripendra P.
7
Dwivedi, Yogesh Kumar
5
Katona, Zsolt
4
Thaichon, Park
4
Wilbur, Kenneth C.
4
Baier, Daniel
3
Chang, Ya Ping
3
Gordon, Brett R.
3
Hyun, Hyowon
3
Janakiraman, Ramkumar
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Kumar, Jitender
3
Kumar, Vikas
3
Lee, Daeho
3
Liébana-Cabanillas, Francisco
3
Narayanan, Sridhar
3
Palmatier, Robert W.
3
Quach, Sara
3
Reinartz, Werner J.
3
Shareef, Mahmud Akhter
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Zhang, Yu
3
Abbasi, Amir Zaib
2
Agag, Gomaa
2
Akram, Umair
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Barari, Mojtaba
2
Barta, Sergio
2
Becker, Maren
2
Belanche, Daniel
2
Brooks, Gillian
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
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Published in...
All
Journal of marketing
Journal of retailing and consumer services
Journal of business research : JBR
352
SpringerLink / Bücher
145
International journal of advertising : the review of marketing communications
113
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Industrial marketing management : the international journal for industrial and high-tech firms
92
Technological forecasting & social change : an international journal
89
Journal of marketing communications
87
Springer eBook Collection
87
International journal of hospitality management
83
Journal of promotion management : innovations in planning and applied research
79
Journal of internet commerce
74
Tourism management : research, policies, practice
71
Information systems research : ISR
69
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Electronic commerce research
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
The journal of product & brand management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of management information systems : JMIS
51
Journal of strategic marketing
50
Journal of advertising research
47
Asia Pacific journal of marketing and logistics
45
Journal of hospitality marketing & management
45
International journal of contemporary hospitality management
42
Psychology & marketing
42
European journal of operational research : EJOR
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Marketing intelligence & planning
41
The journal of brand management : an international journal
39
International journal of e-business research : an official publication of the Information Resources Management Association
38
Business horizons
37
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
36
International journal of electronic marketing and retailing : IJEMR
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
338
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1
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338
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1
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
2
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
3
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
4
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
5
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
9
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
10
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
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