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~isPartOf:"Journal of marketing"
~subject:"Climate change"
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Climate change
Markenführung
Consumer behaviour
69
Konsumentenverhalten
69
Beziehungsmarketing
54
Relationship marketing
54
Brand management
42
Brand image
28
Markenimage
28
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27
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18
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Sorescu, Alina
3
Swaminathan, Vanitha
3
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2
Houston, Mark B.
2
Reinartz, Werner J.
2
Steenkamp, Jan-Benedict E. M.
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1
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1
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1
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1
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1
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1
Chu, Xing-Yu
1
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1
Costello, John P.
1
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1
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1
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1
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1
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Journal of marketing
Journal of business research : JBR
490
The journal of brand management : an international journal
282
SpringerLink / Bücher
281
Journal of retailing and consumer services
246
The journal of product & brand management
234
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
127
Springer eBook Collection
106
Water Resources Management
105
International journal of hospitality management
81
Industrial marketing management : the international journal for industrial and high-tech firms
80
Journal of marketing communications
77
Journal of strategic marketing
77
Asia Pacific journal of marketing and logistics
74
Tourism management : research, policies, practice
72
Journal of promotion management : innovations in planning and applied research
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
International journal of advertising : the review of marketing communications
61
Psychology & marketing
60
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
World Bank E-Library Archive
53
Innovatives Markenmanagement
52
European journal of marketing : EJM
50
Journal of international consumer marketing
50
Research
47
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
European journal of operational research : EJOR
44
Marketing letters : a journal of research in marketing
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Climate policy
42
European journal of marketing
42
Journal of fashion marketing and management
42
Springer eBook Collection / Business and Economics
42
Technological forecasting & social change : an international journal
42
Journal of the Academy of Marketing Science
41
International journal of contemporary hospitality management
39
Journal of travel and tourism marketing
39
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ECONIS (ZBW)
42
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1
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
2
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
3
The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne
;
Lowe, Michael
;
Pattabhiramaiah, Adithya
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
Saved in:
4
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
5
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
8
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
9
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
10
Can encroachment benefit hotel franchisees?
Kim, Tongil TI
;
Jap, Sandy D.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10013258821
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