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~accessRights:"restricted"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Article in journal"
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Advertising effects
Advertising
Brand management
69
Markenführung
69
Consumer behaviour
56
Konsumentenverhalten
56
Brand image
55
Markenimage
55
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39
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39
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social media
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brand loyalty
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brand equity
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12
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Blanchflower, Tiffany M.
1
Bontour, Anne
1
Campos, Roberta Dias
1
Carrillat, François A.
1
Chen, Pei-Chi
1
Cui, Annie Peng
1
Egermann, Hauke
1
Gountas, John
1
Gountas, Sandra
1
Hamilton, Mark
1
Herzog, Martin
1
Kakumani, Lavanyalatha
1
Kawahara, Tatsuya
1
Kim, Min Jung
1
Lepa, Steffen
1
Lim, Joon Ho
1
Lin, Chien-Wei
1
Moraes, Marcela
1
Muddangala, Naresh Babu
1
Nascimento, Thaysa Costa do
1
O'Rourke, Anne-Maree
1
Parayitam, Satyanarayana
1
Plourde, Catherine
1
Rego, Michelle M.
1
Schoenrock, Andreas
1
Sharma, Piyush
1
Simon, Françoise
1
Steffens, Jochen
1
Su, Lixun
1
Suarez, Maribel
1
Tran, Trang
1
Walsh, Michael F.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing theory and practice : JMTP
Journal of business research : JBR
54
International journal of advertising : the review of marketing communications
52
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
29
Journal of advertising research
28
Journal of advertising
25
Journal of retailing and consumer services
24
Journal of promotion management : innovations in planning and applied research
20
The journal of brand management : an international journal
19
International journal of internet marketing and advertising : IJIMA
18
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of hospitality management
9
Journal of marketing
9
Marketing intelligence & planning
9
International journal of sports marketing & sponsorship
8
European journal of marketing
6
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Journal of current issues and research in advertising
5
Journal of historical research in marketing
5
Journal of hospitality marketing & management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Global business review
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of market research
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ECONIS (ZBW)
12
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1
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
2
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
3
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
Saved in:
4
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
5
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
6
The importance of fit : a predictive model of cause marketing effects
Rego, Michelle M.
;
Hamilton, Mark
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10013358763
Saved in:
7
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
8
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
9
A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung
;
Lim, Joon Ho
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
Saved in:
10
Trustworthy blue or untrustworthy red : the influence of colors on trust
Su, Lixun
;
Cui, Annie Peng
;
Walsh, Michael F.
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012181620
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