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~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising effects"
~subject:"Advertising"
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Advertising effects
Advertising
Brand management
82
Markenführung
82
Consumer behaviour
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Konsumentenverhalten
70
Brand image
62
Markenimage
62
Brand
32
Markenartikel
32
Internet marketing
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Bang Nguyen Viet
2
Anghelcev, George
1
Arroyo, Amaranta
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Arroyo, Pilar
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Bahtiar Mohamad
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Banerjee, Neelotpaul
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Khai Cong Dinh
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Journal of marketing theory and practice : JMTP
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
53
International journal of advertising : the review of marketing communications
50
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
29
Journal of advertising
24
Journal of retailing and consumer services
24
Journal of advertising research
23
SpringerLink / Bücher
23
International journal of internet marketing and advertising : IJIMA
18
The journal of brand management : an international journal
18
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of hospitality management
9
Journal of marketing
9
Marketing intelligence & planning
9
Springer eBook Collection / Business and Economics
9
International journal of sports marketing & sponsorship
8
Research
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European journal of marketing
6
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Springer eBook Collection
6
Journal of current issues and research in advertising
5
Journal of historical research in marketing
5
Journal of hospitality marketing & management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Global business review
4
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ECONIS (ZBW)
25
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11
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
12
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
13
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
14
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
Saved in:
15
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
16
The importance of fit : a predictive model of cause marketing effects
Rego, Michelle M.
;
Hamilton, Mark
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10013358763
Saved in:
17
The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
18
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
19
Trustworthy blue or untrustworthy red : the influence of colors on trust
Su, Lixun
;
Cui, Annie Peng
;
Walsh, Michael F.
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012181620
Saved in:
20
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
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