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~accessRights:"restricted"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Vertriebsweg"
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Markenführung
Online-Marketing
Vertriebsweg
Consumer behaviour
550
Konsumentenverhalten
550
Online retailing
325
Online-Handel
325
Social Web
270
Social web
270
Internet marketing
235
E-commerce
177
Electronic Commerce
176
Beziehungsmarketing
167
Relationship marketing
167
Einzelhandel
138
Retail trade
138
Customer satisfaction
96
Kundenzufriedenheit
96
Brand management
93
Viral marketing
88
Virales Marketing
88
Brand image
70
Markenimage
70
Advertising effects
65
Werbewirkung
65
Confidence
58
Vertrauen
58
Dienstleistungsqualität
54
Service quality
54
Advertising
53
Social media
52
Werbung
51
Distribution channel
43
Customer integration
38
Kundenintegration
38
Emotion
37
Innovation adoption
37
Innovationsakzeptanz
37
Fashion
35
Mode
35
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Article
300
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300
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300
Conference paper
1
Konferenzbeitrag
1
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English
300
Author
All
Dwivedi, Yogesh Kumar
5
Loureiro, Sandra Maria Correia
5
Rana, Nripendra P.
5
Rita, Paulo
4
Thaichon, Park
4
Abbasi, Amir Zaib
3
Kumar, Jitender
3
Lee, Daeho
3
Sarmento, Eduardo Moraes
3
Shareef, Mahmud Akhter
3
Akram, Umair
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Baier, Daniel
2
Bala, Pradip Kumar
2
Barta, Sergio
2
Belanche, Daniel
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Chang, Ya Ping
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dall'Olmo Riley, Francesca
2
Dhir, Amandeep
2
Ding Hooi Ting
2
Duan, Yongrui
2
Eugene Cheng-xi Aw
2
Feng, Yang
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Guerreiro, João Pedro Silva Martins
2
Hand, Chris
2
Harris, Patricia
2
Hyun, Hyowon
2
Ibrahim, Blend
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
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Published in...
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Journal of business research : JBR
327
SpringerLink / Bücher
136
International journal of advertising : the review of marketing communications
114
International journal of internet marketing and advertising : IJIMA
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Springer eBook Collection
90
Journal of marketing communications
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Technological forecasting & social change : an international journal
76
International journal of hospitality management
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
Information systems research : ISR
66
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Tourism management : research, policies, practice
65
Journal of internet commerce
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
The journal of product & brand management
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Electronic commerce research
54
Journal of advertising research
51
The journal of brand management : an international journal
49
Journal of management information systems : JMIS
46
Journal of marketing
45
Psychology & marketing
41
International journal of contemporary hospitality management
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Asia Pacific journal of marketing and logistics
39
International journal of advertising : the quarterly review of marketing communications
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Marketing intelligence & planning
39
Journal of hospitality marketing & management
38
Journal of strategic marketing
38
Business horizons
37
European journal of operational research : EJOR
37
International journal of electronic marketing and retailing : IJEMR
33
Journal of marketing research
33
International journal of technology marketing : IJTMkt
31
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ECONIS (ZBW)
300
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1
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10
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300
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date (oldest first)
1
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
2
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
3
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
4
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
5
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
9
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
10
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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