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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of business & industrial marketing"
~source:"econis"
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Search: subject:"Relationship marketing"
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Relationship marketing
198
Beziehungsmarketing
195
Lieferantenmanagement
75
Supplier relationship management
75
Consumer behaviour
67
Konsumentenverhalten
67
Customer satisfaction
48
Kundenzufriedenheit
48
B-to-B-Marketing
47
Business-to-business marketing
47
Customer integration
31
Brand management
30
Kundenintegration
30
Markenführung
30
Marketing management
28
Marketingmanagement
28
Social Web
26
Social web
26
Brand image
23
Dienstleistungsqualität
23
Markenimage
23
Service quality
23
Betriebliche Wertschöpfung
21
Value creation
21
Confidence
19
Vertrauen
19
E-commerce
18
Electronic Commerce
18
Internet marketing
17
Online-Marketing
17
Innovation
16
Brand
15
Markenartikel
15
Salespeople
15
Verkaufspersonal
15
Customer value
14
Kundenwert
14
Einzelhandel
12
Firm performance
12
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196
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197
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English
199
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Svensson, Göran
5
Roy, Sanjit
4
Simkin, Lyndon
4
Thaichon, Park
4
Fernandes, Teresa
3
Japutra, Arnold
3
Leckie, Civilai
3
Nyadzayo, Munyaradzi
3
Nyadzayo, Munyaradzi W.
3
Ahmad, Bilal
2
Bang, Nguyen
2
Cabanelas, Pablo
2
Cobelli, Nicola
2
Deb, Madhurima
2
Dibb, Sally
2
Drummond, Conor
2
Fatima, Johra Kayeser
2
Frazer, Lorelle
2
Gupta, Samir
2
Hajli, Nick
2
Høgevold, Nils
2
Itani, Omar S.
2
Jaber, Faten
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
McGrath, Helen
2
Mishra, Sita
2
O'Toole, Thomas
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Otero-Neira, Carmen
2
Padin, Carmen
2
Paul, Justin
2
Prentice, Catherine
2
Quach, Sara
2
Sahi, Gurjeet Kaur
2
Schwepker, Charles H. <Jr.>
2
Thaichon, Paramaporn
2
Wang, Xuequn
2
Weaven, Scott
2
Zolfagharian, Mohammadali
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Journal of strategic marketing
The journal of business & industrial marketing
Journal of business research : JBR
480
Journal of retailing and consumer services
467
SpringerLink / Bücher
259
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of services marketing
122
Journal of the Academy of Marketing Science
91
Journal of hospitality marketing & management
80
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
The service industries journal
77
Tourism management : research, policies, practice
77
Journal of travel and tourism marketing
76
Service business
76
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
69
Marketing intelligence & planning
64
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
56
Journal of service management
56
The journal of brand management : an international journal
56
Journal of marketing
54
Journal of retailing
52
Services marketing quarterly
51
Technological forecasting & social change : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of service research
50
Psychology & marketing
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of promotion management : innovations in planning and applied research
44
International journal of production economics
43
Journal of business-to-business marketing
43
European journal of marketing
42
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Springer eBook Collection
41
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ECONIS (ZBW)
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199
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1
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
5
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
6
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
7
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
8
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
9
Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
Saved in:
10
The effect of environmental competitiveness, customer and competitor orientation on export performance
Arun, Korhan
;
Ozmutlu, Saniye Yildirim
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014472724
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