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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Routledge studies in marketing"
~person:"Gwinner, Kevin P."
~person:"Kashmiri, Saim"
~person:"Steinhoff, Lena"
~person:"Verhoef, Peter C."
~person:"Voorhees, Clay M."
~subject:"Beziehungsmarketing"
~subject:"Customer inertia"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social web"
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Beziehungsmarketing
Customer inertia
Germany
Online-Marketing
Social web
Relationship marketing
13
Consumer behaviour
6
Konsumentenverhalten
6
Kundenbindungsprogramm
4
Loyalty program
4
Customer loyalty
2
Customer relationship management
2
Innovation
2
Lieferantenmanagement
2
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Marketing management
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Marketingmanagement
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Ankündigungseffekt
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CEO narcissism
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Gwinner, Kevin P.
Kashmiri, Saim
Steinhoff, Lena
Verhoef, Peter C.
Voorhees, Clay M.
Kumar, V.
6
Palmatier, Robert W.
5
Lam, Son K.
3
Ruyter, Ko de
3
Arunachalam, S.
2
Baker, Thomas L.
2
DeCarlo, Thomas E.
2
Folse, Judith Anne Garretson
2
Forkmann, Sebastian
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Grewal, Dhruv
2
Hammerschmidt, Maik
2
Hansen, Heidi
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henneberg, Stephan
2
Homburg, Christian
2
Jozic, Danijel
2
Krafft, Manfred
2
Marinova, Detelina
2
Morgan, Neil A.
2
Nicol, Cameron Duncan
2
Scheer, Lisa K.
2
Sharma, Amalesh
2
Smith, Andrew N.
2
Tillmanns, Sebastian
2
Venkatesan, Rajkumar
2
Walsh, Gianfranco
2
Zhang, Jonathan Z.
2
Agnihotri, Raj
1
Albrecht, Arne Keno
1
Almeida, Marcos Inácio Severo de
1
Andrews, Michelle
1
Arnold, Mark J.
1
Arora, Sandeep
1
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Journal of the Academy of Marketing Science
Routledge studies in marketing
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Journal of service research
3
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing accountability for marketing and non-marketing outcomes
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ECONIS (ZBW)
13
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1
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
2
Me, myself, and I : influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises
Kashmiri, Saim
;
Nicol, Cameron Duncan
;
Arora, Sandeep
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 633-656
Persistent link: https://www.econbiz.de/10011772288
Saved in:
3
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
6
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
7
Birds of a feather : intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR
Kashmiri, Saim
;
Nicol, Cameron Duncan
;
Hsu, Liwu
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 208-228
Persistent link: https://www.econbiz.de/10011658057
Saved in:
8
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
9
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
10
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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