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~accessRights:"restricted"
~isPartOf:"Psychology & marketing"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Theory
Consumer behaviour
249
Konsumentenverhalten
249
Brand management
51
Markenimage
49
Beziehungsmarketing
38
Relationship marketing
38
Brand
32
Markenartikel
32
Advertising effects
28
Werbewirkung
28
Emotion
26
Personality psychology
23
Persönlichkeitspsychologie
23
Advertising
22
Social Web
22
Werbung
22
Customer satisfaction
20
Kundenzufriedenheit
20
Viral marketing
18
Virales Marketing
18
Experiment
15
Internet marketing
15
Online-Marketing
15
Luxury goods
14
Luxusgüter
14
Dienstleistungsqualität
13
Einzelhandel
12
Online retailing
12
Online-Handel
12
Retail trade
12
Motivation
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10
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10
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Yi, Youjae
3
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Das, Gopal
2
De Angelis, Matteo
2
Filieri, Raffaele
2
Jiang, Yuwei
2
Kuanr, Abhisek
2
Pozharliev, Rumen
2
Pradhan, Debasis
2
Song, Jiaqi
2
Thomas, Veronica L.
2
Toung, Chung-Lin
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Adil, Mohd
1
Adler, Susanne
1
Agarwal, James
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akamatsu, Naoki
1
Albrecht, Carmen-Maria
1
Alguezaui, Salma
1
Amar, Moty
1
Anlamlier, Eda
1
Ansell, Jonathan
1
Arli, Denni
1
Arnold, Mark J.
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Augusto, Mário Gomes
1
Ball, Joan P.
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
Baugh, Lee A.
1
Bhattacharjee, Debashree Roy
1
Bock, Dora E.
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Bodur, H. Onur
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Psychology & marketing
Journal of business research : JBR
621
Journal of retailing and consumer services
596
International journal of hospitality management
223
The journal of product & brand management
205
The journal of brand management : an international journal
187
Asia Pacific journal of marketing and logistics
121
Journal of marketing communications
103
Journal of travel and tourism marketing
95
The journal of services marketing
93
Journal of hospitality marketing & management
90
International journal of advertising : the review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
88
International journal of contemporary hospitality management
87
Technological forecasting & social change : an international journal
84
Journal of strategic marketing
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Journal of international consumer marketing
80
International journal of internet marketing and advertising : IJIMA
74
International journal of consumer studies
73
Marketing intelligence & planning
72
Journal of Islamic marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Journal of marketing management : JMM ; journal of the Academy of Marketing
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of the Academy of Marketing Science
64
The service industries journal
63
Tourism management : research, policies, practice
63
Journal of internet commerce
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
European journal of marketing : EJM
58
Service business
57
Journal of marketing
56
Marketing letters : a journal of research in marketing
54
European journal of marketing
53
International journal of market research
53
International marketing review
53
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ECONIS (ZBW)
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1
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
2
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
3
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
4
How brand gender affects consumer preference for sweet food : the role of the association between gender and taste
Ding, Ying
;
Liu, Yanzheng
;
Xu, Sunxu
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10014531210
Saved in:
5
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
6
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
9
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
10
Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
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