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~isPartOf:"Psychology & marketing"
~subject:"Climate change"
~subject:"Markenführung"
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Climate change
Markenführung
Consumer behaviour
98
Konsumentenverhalten
98
Brand management
60
Beziehungsmarketing
47
Brand image
47
Markenimage
47
Relationship marketing
47
Brand
34
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34
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19
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19
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Bauer, Brittney C.
2
DelVecchio, Devon
2
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2
Kuanr, Abhisek
2
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2
Pradhan, Debasis
2
Aboulnasr, Khaled
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Psychology & marketing
Journal of business research : JBR
490
The journal of brand management : an international journal
282
SpringerLink / Bücher
281
Journal of retailing and consumer services
246
The journal of product & brand management
234
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
127
Springer eBook Collection
106
Water Resources Management
105
International journal of hospitality management
81
Industrial marketing management : the international journal for industrial and high-tech firms
80
Journal of marketing communications
77
Journal of strategic marketing
77
Asia Pacific journal of marketing and logistics
74
Tourism management : research, policies, practice
72
Journal of promotion management : innovations in planning and applied research
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
International journal of advertising : the review of marketing communications
61
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
World Bank E-Library Archive
53
Innovatives Markenmanagement
52
European journal of marketing : EJM
50
Journal of international consumer marketing
50
Research
47
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
European journal of operational research : EJOR
44
Marketing letters : a journal of research in marketing
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Climate policy
42
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
42
Springer eBook Collection / Business and Economics
42
Technological forecasting & social change : an international journal
42
Journal of the Academy of Marketing Science
41
International journal of contemporary hospitality management
39
Journal of travel and tourism marketing
39
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ECONIS (ZBW)
60
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1
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
2
Brand authenticity : testing the antecedents and outcomes of brand
management
's passion for its products
Moulard, Julie Guidry
;
Raggio, Randle D.
;
Folse, Judith …
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011491944
Saved in:
3
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
4
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
5
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
6
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
7
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
10
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung
;
Murray, Kyle B.
;
Moore, Sarah G.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 777-790
Persistent link: https://www.econbiz.de/10014290860
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