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~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Advertising effects
Customer satisfaction
Consumer behaviour
193
Konsumentenverhalten
193
Brand management
171
Markenführung
171
Brand image
138
Markenimage
138
Brand
110
Markenartikel
108
Beziehungsmarketing
46
Relationship marketing
46
Luxury goods
31
Luxusgüter
31
Social Web
30
Social web
30
Internet marketing
23
Online-Marketing
23
Brand loyalty
18
Emotion
17
Werbewirkung
16
Personality psychology
15
Persönlichkeitspsychologie
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Markentreue
14
Kundenzufriedenheit
13
Marketing management
13
Marketingmanagement
13
Social media
11
Viral marketing
10
Virales Marketing
10
Brand equity
9
Brand personality
8
Measurement
8
Advertising
7
Corporate reputation
7
Einzelhandel
7
Fashion
7
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29
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Baxter, Stacey M.
2
Kulczynski, Alicia
2
Ahmadi, Hormoz
1
Ajitha, Soundararaj
1
Alexander, Nicholas
1
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Baylghomog, Steven W.
1
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IIicic, Jasmina
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The journal of brand management : an international journal
Journal of retailing and consumer services
327
Journal of business research : JBR
219
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
122
Journal of marketing communications
106
Journal of hospitality marketing & management
75
Journal of promotion management : innovations in planning and applied research
73
International journal of advertising : the quarterly review of marketing communications
70
The journal of services marketing
68
Journal of travel and tourism marketing
67
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
51
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
36
European journal of marketing
34
Journal of strategic marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Tourism management perspectives : TMP
33
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing intelligence & planning
32
Journal of Islamic marketing
31
Journal of internet commerce
30
Marketing letters : a journal of research in marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of advertising research
26
Journal of service management
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of the Academy of Marketing Science
25
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ECONIS (ZBW)
29
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1
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
2
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
3
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
4
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
5
Understanding worldview beliefs to allay skepticism toward CSR advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
Saved in:
6
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
7
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
8
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
9
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
10
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
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