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~accessRights:"restricted"
~language:"ara"
~language:"eng"
~language:"ukr"
~language:"zho"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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ECONIS (ZBW)
24,975
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51
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
52
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
53
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
54
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
55
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
56
Beauty may not be effective : the effects of imaginative display on green product evaluation
Liang, Shichang
;
Li, Jingyi
;
Zhang, Tingting
;
Zhang, Yiwei
- In:
The journal of environment & development : a review of …
33
(
2024
)
2
,
pp. 151-174
Persistent link: https://www.econbiz.de/10014578006
Saved in:
57
Beauty product brand experimentation : how celebrities and reference groups influence South African female Generation Y consumers
Dalziel, Riané Cherylise
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10014513932
Saved in:
58
Being emotionally supportive : exploring the value of emotional appeals retargeting in recovering consumers of financial services
Lu, Tian
;
Lu, Xianghua
;
Yang, Hui
;
Zhang, Peter
- In:
Production and operations management : the flagship …
33
(
2024
)
1
,
pp. 166-183
Persistent link: https://www.econbiz.de/10014575539
Saved in:
59
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
60
Beliefs, flow and habit in continuance of over-the-top (OTT) platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 183-200
Persistent link: https://www.econbiz.de/10014484237
Saved in:
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