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~accessRights:"restricted"
~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Nayga, Rodolfo M."
~person:"Septianto, Felix"
~person:"Vrontis, Demetris"
~subject:"Brand management"
~subject:"Entwicklungsländer"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
~type_genre:"Sammlung"
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Brand management
Entwicklungsländer
KMU
Konsumentenverhalten
Volatility
Wirtschaftswachstum
Consumer behaviour
105
Emotion
34
Willingness to pay
29
Zahlungsbereitschaftsanalyse
29
Experiment
27
Advertising
25
Markenführung
23
Werbung
22
Advertising effects
20
Innovation
20
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20
Beziehungsmarketing
19
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Theorie
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Innovationsmanagement
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Internet marketing
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Multinationales Unternehmen
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Online-Marketing
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129
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5
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Nayga, Rodolfo M.
Septianto, Felix
Vrontis, Demetris
Gupta, Rangan
153
Ma, Feng
84
Han, Heesup
83
Bouri, Elie
80
Tiwari, Aviral Kumar
70
Paul, Justin
67
Mattila, Anna S.
64
Shahbaz, Muhammad
63
Gnangnon, Sèna Kimm
61
Hammoudeh, Shawkat
56
Loureiro, Sandra Maria Correia
48
Dwivedi, Yogesh Kumar
47
Lee, Chien-chiang
46
Xuan Vinh Vo
44
Wohar, Mark E.
43
Balcilar, Mehmet
41
Mensi, Walid
41
Thaichon, Park
40
Ji, Qiang
38
Kang, Sang Hoon
38
Kim, Jungkeun
38
Zhang, Yaojie
38
Bang, Nguyen
37
Phau, Ian
37
Bahmani-Oskooee, Mohsen
36
Hollebeek, Linda D.
36
Kumar, Vikas
36
Lusk, Jayson L.
36
Melewar, T. C.
36
Pradhan, Rudra Prakash
36
Rana, Nripendra P.
36
Shahzad, Syed Jawad Hussain
36
Wang, Yudong
36
Ko, Eunju
35
Liang, Chao
35
Roubaud, David
35
Demirer, Rıza
34
Liu, Qing
34
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Journal of retailing and consumer services
17
Journal of business research : JBR
15
Food policy : economics planning and politics of food and agriculture
6
Global business & economics review
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
European review of agricultural economics : ERAE
4
Applied economic perspectives and policy
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International marketing review
3
Journal for global business advancement : JGBA
3
Journal of advertising
3
Journal of transnational management : the official journal of the International Management Development Association
3
Technological forecasting & social change : an international journal
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Canadian journal of agricultural economics : CJAE
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Asia Business Studies
2
Journal of behavioral and experimental economics
2
Journal of business ethics : JBE
2
Journal of economic behavior & organization : JEBO
2
Journal of promotion management : JPM
2
Management decision
2
Marketing letters : a journal of research in marketing
2
American journal of agricultural economics
1
Applied economics
1
Asian economic journal : journal of the East Asian Economic Association
1
Australasian marketing journal
1
Australian journal of management
1
Competitiveness review : CR
1
European business review
1
European review of agricultural economics
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurship and small business : IJESB
1
International journal of globalisation and small business : IJGSB
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of managerial and financial accounting : IJMFA
1
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ECONIS (ZBW)
129
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1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
External environment and internal dynamics of "born global" : strategic and operational firm performance
Chaudhuri, Ranjan
;
Vrontis, Demetris
;
Chatterjee, Sheshadri
- In:
Management decision
62
(
2024
)
1
,
pp. 274-300
Persistent link: https://www.econbiz.de/10014465933
Saved in:
3
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
4
Acceptance of social robot and its challenges : from privacy calculus perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476990
Saved in:
5
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
6
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
7
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
8
Does crowdedness affect consumers' food consumption and nutrients intake in restaurant environments? : a cross-city analyses from China
Zhu, Chen
;
Liu, Xiaoou
;
Nayga, Rodolfo M.
;
Li, Xun
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014487579
Saved in:
9
Dynamics of demand-side and supply-side responses to front-of-pack nutrition labels : a narrative review
De Marchi, Elisa
;
Cavaliere, Alessia
;
Pucillo, Flavia
; …
- In:
European review of agricultural economics
50
(
2023
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10014313250
Saved in:
10
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
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