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~accessRights:"restricted"
~language:"eng"
~language:"mkd"
~language:"zho"
~person:"Phau, Ian"
~subject:"Auslandsinvestition"
~subject:"Consumer behaviour"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
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Auslandsinvestition
Consumer behaviour
United States
Konsumentenverhalten
37
Brand management
17
Markenführung
17
Luxury goods
16
Luxusgüter
16
Brand image
13
Markenimage
13
Brand
10
Markenartikel
10
Beziehungsmarketing
8
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8
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8
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Attitude
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Brand extension
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Dienstleistungsqualität
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Markentransfer
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Motivation
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3
Service quality
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attitude
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Article in journal
Aufsatz im Buch
Collection of articles written by one author
Aufsatz in Zeitschrift
37
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English
Macedonian
Chinese
Author
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Phau, Ian
Gupta, Rangan
99
Han, Heesup
82
Mattila, Anna S.
66
Paul, Justin
60
Septianto, Felix
55
Dwivedi, Yogesh Kumar
50
Loureiro, Sandra Maria Correia
45
Hollebeek, Linda D.
42
Thaichon, Park
42
Bahmani-Oskooee, Mohsen
41
Lusk, Jayson L.
38
Kim, Jungkeun
37
Rana, Nripendra P.
35
Ko, Eunju
34
Apergēs, Nikolaos
33
Li, Jing
33
Nayga, Rodolfo M.
33
Grewal, Dhruv
31
Kim, Seongseop
31
Liu, Qing
31
Japutra, Arnold
30
Kumar, Vikas
30
Wu, Luorong
30
Hanks, Lydia
29
Jang, Soocheong
29
Line, Nathaniel D.
29
Park, Jungkun
29
Ahn, Jiseon
28
Buckley, Peter J.
27
Prashar, Sanjeev
27
Rahman, Zillur
27
Balaji, M. S.
26
Law, Chun Hung Roberts
26
So, Kevin Kam Fung
26
Tiwari, Aviral Kumar
26
Vrontis, Demetris
26
Wohar, Mark E.
26
Zhang, Lu
26
Bang, Nguyen
25
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Journal of business research : JBR
5
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
Australasian marketing journal
3
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
The journal of brand management : an international journal
2
International journal of wine business research : IJWBR
1
Journal of consumer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of international consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of strategic marketing
1
Journal of vacation marketing
1
The journal of consumer marketing
1
The journal of services marketing
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
37
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1
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
2
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
3
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
4
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
5
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
6
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
7
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
8
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 365-382
Persistent link: https://www.econbiz.de/10013162360
Saved in:
9
Segmenting hedonic wine tourists using push-pull winescape attributes
Quintal, Vanessa Ann
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 237-245
Persistent link: https://www.econbiz.de/10013384442
Saved in:
10
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
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