//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~language:"eng"
~person:"Adomaviciute, Karina"
~person:"Akbar, Mohammad Muzahid"
~person:"Cao, Xiaoxia"
~person:"Harris, Erica E."
~person:"Ray, Subhasis"
~person:"Singh, Surendra N."
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Nonprofit-Marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Nonprofit marketing
11
Nonprofit-Marketing
11
Fundraising
9
Charitable organization
6
Consumer behaviour
6
Gemeinnützige Organisation
6
Konsumentenverhalten
6
Nonprofit organization
6
Nonprofit-Organisation
6
Charity
5
Wohltätigkeit
5
Altruism
4
Altruismus
4
Emotion
4
Experiment
4
Advertising effects
3
Werbewirkung
3
Donations
2
Marketing management
2
Marketingmanagement
2
nonprofit marketing
2
Anreiz
1
Behaviour
1
Brand
1
Brand anthropomorphism
1
Brand authenticity
1
Brand image
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Charitable donation
1
Charities
1
Charity appeals
1
Color psychology
1
Construct definition
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cosmopolitanism
1
Credibility
1
Data security
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
Author
All
Adomaviciute, Karina
Akbar, Mohammad Muzahid
Cao, Xiaoxia
Harris, Erica E.
Ray, Subhasis
Singh, Surendra N.
Waters, Richard D.
4
Becker, Annika
3
Choi, Jungsil
3
Filo, Kevin
3
Inoue, Yuhei
3
Lee, Young-Joo
3
Sargeant, Adrian
3
Shang, Jen
3
Won, Doyeon
3
Wymer, Walter
3
Bae, Mikyeung
2
Boenigk, Silke
2
Bortree, Denise Sevick
2
Didonet, Simone Regina
2
Drumwright, Minette E.
2
Fechner, David
2
Klafke, Renata
2
Koksal, Ahmet
2
Li, Yexin Jessica
2
Mogaji, Emmanuel
2
Rangan, Priyamvadha
2
Townsend, Claudia
2
Yoo, Seung-Chul
2
Abrahams, Alan S.
1
Acebrón, Laurentino Bello
1
Adena, Maja
1
Adeola, Ogechi
1
Agyemang, Isaac
1
Aji, Hendy Mustiko
1
Akmermer, Bilgen
1
Akyüz, Ahmet Mutlu
1
Al-Shamali, Sarah
1
Al-Wugayan, Adel A. A.
1
AlMutairi, Shihanah
1
more ...
less ...
Published in...
All
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing
1
Journal of nonprofit & public sector marketing
1
Journal of philanthropy and marketing
1
Management research review
1
Nonprofit management & leadership
1
Review of accounting studies
1
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media, signaling, and donations : testing the financial returns on nonprofits' social media investment
Harris, Erica E.
;
Neely, Daniel G.
;
Saxton, Gregory D.
- In:
Review of accounting studies
28
(
2023
)
2
,
pp. 658-688
Persistent link: https://www.econbiz.de/10014335924
Saved in:
2
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
3
To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
Saved in:
4
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
5
Responsible marketing : can social enterprises show the way?
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10012200008
Saved in:
6
The Role of web assurance seals in nonprofit giving
Canada, Joseph
;
Harris, Erica E.
- In:
The journal of information systems : JIS ; a semiannual …
34
(
2020
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10012321414
Saved in:
7
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
8
Brand authenticity, its conceptualization, and its relevance to
nonprofit
marketing
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10011916485
Saved in:
9
The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions : evidence from an online experiment
Cao, Xiaoxia
;
Jia, Lei
- In:
Nonprofit management & leadership
27
(
2017
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10011717085
Saved in:
10
Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention
Cao, Xiaoxia
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10011493636
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->