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~accessRights:"restricted"
~language:"eng"
~person:"Gupta, Suraksha"
~person:"Vitell, Scott J."
~subject:"Corporate culture"
~subject:"Firmenimage"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Corporate culture
Firmenimage
Markenartikel
Brand management
20
Markenführung
20
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
13
Markenimage
13
Innovation
10
Beziehungsmarketing
9
Relationship marketing
9
Brand
8
Ethics
8
Ethik
7
Innovation management
7
Innovationsmanagement
7
Marketing management
7
Marketingmanagement
7
Corporate reputation
5
Business ethics
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Inter-firm cooperation
4
Lieferantenmanagement
4
Loyalty
4
Personality psychology
4
Persönlichkeitspsychologie
4
Reputation
4
Social Web
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Social web
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Supplier relationship management
4
Unternehmensethik
4
Unternehmenskooperation
4
Artificial intelligence
3
Betriebliche Wertschöpfung
3
Competition
3
Confidence
3
Digitalisierung
3
Digitization
3
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14
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14
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English
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Gupta, Suraksha
Vitell, Scott J.
Melewar, T. C.
34
Foroudi, Pantea
29
Bang, Nguyen
21
Sarkar, Abhigyan
15
Khan, Imran
14
Han, Heesup
13
Japutra, Arnold
13
Ko, Eunju
13
Sarkar, Juhi Gahlot
13
Abratt, Russell
12
Guzman, Francisco
12
Dawes, John
11
Kumar, Vikas
11
Dennis, Charles
10
Keller, Kevin Lane
10
Kitchen, Philip J.
10
Loureiro, Sandra Maria Correia
10
Phau, Ian
10
Rahman, Zillur
10
Romaniuk, Jenni
10
Trinh, Giang
10
Balmer, John M. T.
9
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Tarba, Shlomo Yedidia
9
Thurasamy Ramayah
9
Fetscherin, Marc
8
Foroudi, Mohammad Mahdi
8
Hirsch, Peter B.
8
Johnson, Lester W.
8
Paul, Justin
8
Walsh, Gianfranco
8
Ashforth, Blake E.
7
Augusto, Mário Gomes
7
Borges, Ana Pinto
7
Brown, Andrew Douglas
7
Davvetas, Vasileios
7
Dens, Nathalie
7
Fatma, Mobin
7
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Journal of business research : JBR
6
Industrial marketing management : the international journal for industrial and high-tech firms
2
Qualitative market research : an international journal
2
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of business ethics : JOBE
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
14
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1
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
3
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
5
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
6
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
7
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
8
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
9
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
10
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
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