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~accessRights:"restricted"
~language:"eng"
~person:"Ko, Eunju"
~person:"So, Kevin Kam Fung"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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| 11 applied filters
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Internet marketing
Konsumentenverhalten
Markenartikel
Consumer behaviour
77
Beziehungsmarketing
32
Relationship marketing
32
Brand management
26
Markenführung
26
Fashion
16
Luxury goods
16
Luxusgüter
16
Mode
16
Online-Marketing
15
Brand image
13
Markenimage
13
Customer satisfaction
11
Kundenzufriedenheit
11
Brand
10
Marketing management
9
Marketingmanagement
9
Social Web
9
Social web
9
Dienstleistungsqualität
8
Service quality
8
Online retailing
7
Online-Handel
7
Customer integration
6
Customer value
6
Einzelhandel
6
Hotel industry
6
Hotellerie
6
Kundenintegration
6
Kundenwert
6
Retail trade
6
Sharing economy
6
Tourism
6
Tourismus
6
Advertising effects
5
Confidence
5
Nachhaltiger Konsum
5
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Article in journal
Article
Aufsatz in Zeitschrift
77
Aufsatz im Buch
1
Book section
1
Language
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English
Author
All
Ko, Eunju
So, Kevin Kam Fung
Verhoef, Peter C.
Han, Heesup
84
Mattila, Anna S.
64
Septianto, Felix
57
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
38
Phau, Ian
37
Thaichon, Park
37
Hollebeek, Linda D.
36
Rana, Nripendra P.
35
Lusk, Jayson L.
34
Kim, Seongseop
33
Wu, Luorong
32
Nayga, Rodolfo M.
31
Japutra, Arnold
30
Ahn, Jiseon
28
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Hwang, Jinsoo
25
Jebarajakirthy, Charles
25
Ko, Yong Jae
25
Liu, Qing
25
Quach, Sara
25
Zhang, Lu
25
Bang, Nguyen
24
Hanks, Lydia
24
Rahman, Zillur
24
Vrontis, Demetris
24
Wong, IpKin Anthony
24
Arli, Denni
23
Chawla, Deepak
23
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Journal of business research : JBR
17
International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
European journal of marketing
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
77
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1
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10
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77
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
3
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
4
Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Liu, Qing
;
Fang, Xiang
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014466289
Saved in:
5
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
6
Customer touchpoints : conceptualization, index development, and validation
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Tourism management : research, policies, practice
103
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10015052067
Saved in:
7
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
8
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
9
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
10
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
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