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~accessRights:"restricted"
~person:"Ebbes, Peter"
~person:"Grahl, Jörn"
~person:"Luo, Xueming"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Search: subject:"field experiment"
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Advertising effects
Consumer behaviour
Feldforschung
10
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10
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6
field experiment
6
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5
Mobile Marketing
3
Mobile communications
3
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3
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Ebbes, Peter
Grahl, Jörn
Luo, Xueming
Li, Tongzhe
7
Messer, Kent D.
7
Samek, Anya Savikhin
6
Eliaz, Kfir
5
Sutter, Matthias
5
Weisburd, Sarit
5
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3
Sahni, Navdeep S.
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HEC Paris research paper series
1
Information systems research : ISR
1
Journal of business research : JBR
1
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1
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1
Journal of marketing research : JMR
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ECONIS (ZBW)
7
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date (oldest first)
1
How do recommender systems lead to consumer purchases? : a causal mediation analysis of a
field
experiment
Li, Xitong
;
Grahl, Jörn
;
Hinz, Oliver
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 620-637
Persistent link: https://www.econbiz.de/10013363086
Saved in:
2
How do likes influence revenue? : a randomized controlled
field
experiment
Grahl, Jörn
;
Hinz, Oliver
;
Rothlauf, Franz
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
Saved in:
3
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
4
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
5
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
6
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
7
Beyond the target customer : social effects of CRM campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matt
-
2016
the behavior of non-targeted customers. Using a randomized
field
experiment
involving nearly 6,000 customers of a mobile …
Persistent link: https://www.econbiz.de/10011551285
Saved in:
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