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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Hollebeek, Linda D."
~person:"Ko, Eunju"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
80
Konsumentenverhalten
80
Brand management
35
Markenführung
35
Beziehungsmarketing
32
Relationship marketing
32
Luxury goods
20
Luxusgüter
20
Brand image
19
Markenimage
19
Internet marketing
18
Online-Marketing
18
Brand
15
Customer integration
15
Fashion
15
Kundenintegration
15
Markenartikel
15
Mode
15
Social Web
14
Social web
14
Advertising effects
9
Customer engagement
9
Werbewirkung
9
Advertising
8
Dienstleistungsqualität
8
Service quality
8
Werbung
8
Customer value
7
Kundenwert
7
Marketing management
7
Marketingmanagement
7
Consumer engagement
6
Customer satisfaction
6
Kundenzufriedenheit
6
Nachhaltiger Konsum
5
Online retailing
5
Online-Handel
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Sustainable consumption
5
Consumer behavior
4
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4
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Article
78
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2
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Aufsatz in Zeitschrift
Article in journal
80
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
2
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English
78
German
2
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Gierl, Heribert
Hollebeek, Linda D.
Ko, Eunju
Han, Heesup
82
Mattila, Anna S.
64
Septianto, Felix
55
Paul, Justin
50
Dwivedi, Yogesh Kumar
47
Loureiro, Sandra Maria Correia
44
Kim, Jungkeun
38
Thaichon, Park
38
Phau, Ian
37
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
32
Wu, Luorong
31
Nayga, Rodolfo M.
30
Japutra, Arnold
29
Park, Jungkun
29
Ahn, Jiseon
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Jang, Soocheong
26
Law, Chun Hung Roberts
26
Line, Nathaniel D.
26
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Liu, Qing
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Quach, Sara
24
Rahman, Zillur
24
Vrontis, Demetris
24
Filieri, Raffaele
23
Guzman, Francisco
23
Khare, Arpita
23
Wong, IpKin Anthony
23
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Journal of business research : JBR
18
Journal of retailing and consumer services
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
4
The journal of services marketing
4
International journal of advertising : the quarterly review of marketing communications
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Psychology & marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of advertising
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of consumer marketing
1
The journal of product & brand management
1
The service industries journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
80
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80
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date (oldest first)
1
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Engaging consumers through artificially intelligent technologies : systematic review, conceptual model, and further research
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Sarstedt, Marko
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 880-898
Persistent link: https://www.econbiz.de/10014519048
Saved in:
4
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
7
Consumer engagement with self-driving cars : a theory of planned behavior-informed perspective
Hollebeek, Linda D.
;
Menidjel, Choukri
;
Itani, Omar S.
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 2029-2046
Persistent link: https://www.econbiz.de/10014430201
Saved in:
8
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
9
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
10
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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