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~accessRights:"restricted"
~person:"Grewal, Dhruv"
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
53
Konsumentenverhalten
53
Einzelhandel
36
Retail trade
36
Brand management
16
Markenführung
16
Handelsmarke
14
Social Web
13
Social web
13
Relationship marketing
12
Store brand
12
New product development
11
Produktentwicklung
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Kaufentscheidung
10
Purchase decision
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Welt
10
World
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Branchenentwicklung
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Sector development
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Internet marketing
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Ladengestaltung
8
Online-Marketing
8
Store design
8
Markenpolitik
6
Retail assortment
6
Sales promotion
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Sortiment
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Verkaufsförderung
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Dienstleistungsqualität
5
Preismanagement
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Pricing strategy
5
Service quality
5
Assortment
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Brand
4
Customer satisfaction
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Kundenzufriedenheit
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Markenartikel
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Online retailing
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Grewal, Dhruv
Gázquez-Abad, Juan Carlos
Han, Heesup
29
Hollebeek, Linda D.
26
Kumar, V.
19
Loureiro, Sandra Maria Correia
17
Rather, Raouf Ahmad
17
Ahn, Jiseon
16
Khan, Imran
16
Mattila, Anna S.
16
Klaus, Philipp
14
So, Kevin Kam Fung
14
Prentice, Catherine
13
Japutra, Arnold
12
King, Ceridwyn
12
Rahman, Zillur
12
Johnson, Lester W.
11
Kumar, Vikas
11
Leckie, Civilai
11
Quach, Sara
11
Roy, Sanjit
11
Sesé, F. Javier
11
Sreejesh, S.
11
Verhoef, Peter C.
11
Back, Ki-Joon
10
Fatma, Mobin
10
Gustafsson, Anders
10
Sarkar, Abhigyan
10
Balaji, M. S.
9
Bang, Nguyen
9
Gil Saura, Irene
9
Gong, Taeshik
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Karjaluoto, Heikki
9
Line, Nathaniel D.
9
Park, Jungkun
9
Qu, Hailin
9
Sarkar, Juhi Gahlot
9
Schramm-Klein, Hanna
9
Wong, IpKin Anthony
9
Bilgihan, Anil
8
Cambra-Fierro, Jesús
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Journal of retailing
5
Journal of business research : JBR
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Handbook of research on customer engagement
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
2
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
3
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
4
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
5
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
6
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
7
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
8
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
9
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
10
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
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