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~accessRights:"restricted"
~person:"Kidwell, Blair"
~person:"Mattila, Anna S."
~person:"Thaichon, Park"
~person:"Zerbe, Wilfred J."
~subject:"Beziehungsmarketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Emotion"
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Beziehungsmarketing
Werbewirkung
Emotion
30
Consumer behaviour
18
Konsumentenverhalten
18
Relationship marketing
9
Advertising effects
6
Customer satisfaction
5
Kundenzufriedenheit
5
Arbeitspsychologie
4
Beschwerdemanagement
4
Complaint management
4
Dienstleistungsqualität
4
Service quality
4
Advertising
3
Brand image
3
Brand management
3
Intelligence
3
Intelligenz
3
Markenführung
3
Markenimage
3
Organizational behaviour
3
Organizational psychology
3
Personality psychology
3
Persönlichkeitspsychologie
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Verhalten in Organisationen
3
Werbung
3
emotional intelligence
3
Bibliometrics
2
Bibliometrie
2
Brand
2
Cognition
2
Construal level
2
Consumer behavior
2
Emotionales Verhalten
2
Emotions
2
Empathy
2
Gefühl
2
Kognition
2
Markenartikel
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14
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Kidwell, Blair
Mattila, Anna S.
Thaichon, Park
Zerbe, Wilfred J.
Septianto, Felix
14
Morris, Jon D.
6
Wen, Taylor Jing
6
Ahn, Jiseon
5
Folse, Judith Anne Garretson
5
Qu, Hailin
5
Alnawas, Ibrahim
4
Back, Ki-Joon
4
Bock, Dora E.
4
Cai, Ruiying
4
Hur, Won-Moo
4
Kemp, Elyria
4
Li, Shanshi
4
Madadi, Rozbeh
4
Torres, Ivonne M.
4
Wu, Linwan
4
Zúñiga, Miguel Ángel
4
Arslanagic-Kalajdzic, Maja
3
Babin, Barry J.
3
Bandyopadhyay, Argho
3
Barnes, Donald C.
3
Chiew, Tung Moi
3
Chua, Bee-Lia
3
Das, Gopal
3
Garg, Ruchi
3
Han, Heesup
3
Hanks, Lydia
3
Hou, Fujun
3
Hussain, Khalid
3
Junaid, Muhammad
3
Kataria, Aarti
3
Kulshreshtha, Kushagra
3
Morton, Cynthia R.
3
Nallaperuma, Kaushalya
3
Paramita, Widya
3
Prashar, Sanjeev
3
Ribeiro, Manuel Alector
3
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International journal of hospitality management
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
Emerald insight
1
European journal of marketing
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Research on emotion in organizations
1
Services marketing quarterly
1
The journal of product & brand management
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ECONIS (ZBW)
14
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1
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
2
Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
Saved in:
3
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
4
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
5
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
6
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
7
An empathy lens into peer service providers : personal versus commercial hosts
Shuqair, Saleh
;
Pinto, Diego Costa
;
Mattila, Anna S.
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328029
Saved in:
8
Emotions and service in the digital age
Härtel, Charmine E. J.
(
ed.
);
Zerbe, Wilfred J.
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012384843
Saved in:
9
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
10
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
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