//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Mattila, Anna S."
~person:"Phau, Ian"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Preferences"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
101
Konsumentenverhalten
101
Beziehungsmarketing
22
Relationship marketing
22
Brand management
19
Markenführung
19
Dienstleistungsqualität
18
Service quality
18
Customer satisfaction
17
Kundenzufriedenheit
17
Luxury goods
16
Luxusgüter
16
Emotion
15
Markenimage
14
Gastronomie
11
Restaurant industry
11
Brand
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Hotel industry
10
Hotellerie
10
Markenartikel
10
Experiment
9
Beschwerdemanagement
8
Complaint management
8
Viral marketing
8
Virales Marketing
8
Internet marketing
7
Online-Marketing
7
Preismanagement
6
Pricing strategy
6
Advertising effects
5
Gender
5
Geschlecht
5
Kundenbindungsprogramm
5
Loyalty program
5
Online retailing
5
Online-Handel
5
Werbewirkung
5
more ...
less ...
Online availability
All
Undetermined
Free
6
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Mattila, Anna S.
Phau, Ian
Loureiro, Sandra Maria Correia
18
Guzman, Francisco
17
Han, Heesup
16
Japutra, Arnold
16
Diamantopoulos, Adamantios
15
Bang, Nguyen
14
Sarkar, Abhigyan
14
Ekinci, Yuksel
13
Melewar, T. C.
13
Sarkar, Juhi Gahlot
13
Paul, Justin
12
Park, Jungkun
11
Sreejesh, S.
11
Liu, Chih-Hsing
10
Ahn, Jiseon
9
Johnson, Lester W.
9
Kunkel, Thilo
9
Torres, Ivonne M.
9
Veloutsou, Cleopatra
9
Zúñiga, Miguel Ángel
9
Casidy, Riza
8
Dens, Nathalie
8
Dwivedi, Yogesh Kumar
8
Foroudi, Pantea
8
Hollebeek, Linda D.
8
Joshi, Richa
8
Khan, Imran
8
King, Ceridwyn
8
Ko, Eunju
8
Pelsmacker, Patrick de
8
Yadav, Rajan
8
Augusto, Mário Gomes
7
Balabanis, George
7
Davvetas, Vasileios
7
Fazli-Salehi, Reza
7
Gil Saura, Irene
7
Gilal, Faheem Gul
7
Gilal, Naeem Gul
7
Gilal, Rukhsana Gul
7
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
2
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
3
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
4
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
5
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
6
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
7
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
8
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
9
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
10
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->