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~person:"Phau, Ian"
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Consumer behaviour
37
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Brand management
16
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Luxury goods
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Luxusgüter
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Brand image
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Phau, Ian
Han, Heesup
85
Mattila, Anna S.
64
Septianto, Felix
56
Paul, Justin
51
Dwivedi, Yogesh Kumar
50
Loureiro, Sandra Maria Correia
46
Hollebeek, Linda D.
40
Kim, Jungkeun
39
Thaichon, Park
39
Belk, Russell W.
38
Lusk, Jayson L.
37
Nayga, Rodolfo M.
37
Kim, Seongseop
34
Ko, Eunju
34
Rana, Nripendra P.
33
Wu, Luorong
32
Ahn, Jiseon
29
Fehr, Ernst
29
Grewal, Dhruv
29
Japutra, Arnold
29
Park, Jungkun
29
Balaji, M. S.
28
Law, Chun Hung Roberts
27
Prashar, Sanjeev
27
So, Kevin Kam Fung
27
Jang, Soocheong
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
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Rahman, Zillur
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Dhir, Amandeep
25
Hwang, Jinsoo
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Ko, Yong Jae
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Kumar, V.
25
Liu, Qing
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Vrontis, Demetris
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Wong, IpKin Anthony
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Zhang, Lu
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Bang, Nguyen
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Chawla, Deepak
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Journal of business research : JBR
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Journal of promotion management : JPM
4
Marketing intelligence & planning
4
Australasian marketing journal
3
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
The journal of brand management : an international journal
2
International journal of wine business research : IJWBR
1
Journal of consumer behaviour
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of international consumer marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
37
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1
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Spais, George
;
Phau, Ian
;
Jain, Varsha
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1053-1056
Persistent link: https://www.econbiz.de/10014575532
Saved in:
2
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
3
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
4
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
5
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
6
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
7
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 365-382
Persistent link: https://www.econbiz.de/10013162360
Saved in:
8
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
9
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
10
Segmenting hedonic wine tourists using push-pull winescape attributes
Quintal, Vanessa Ann
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 237-245
Persistent link: https://www.econbiz.de/10013384442
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