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~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Deutschland"
~subject:"Higher education institution"
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Consumer behaviour
Deutschland
Higher education institution
Nonprofit-Marketing
235
Nonprofit marketing
234
Nonprofit-Organisation
131
Nonprofit organization
130
Fundraising
113
Charity
53
Wohltätigkeit
53
Charitable organization
50
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50
Marketing management
47
Marketingmanagement
47
Konsumentenverhalten
41
Brand management
32
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32
Advertising effects
23
Altruism
23
Altruismus
23
Internet marketing
23
Online-Marketing
23
Werbewirkung
23
Hochschule
22
Social Web
21
Social web
21
Beziehungsmarketing
19
Relationship marketing
19
Brand image
18
Markenimage
17
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17
nonprofit marketing
16
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15
Cause-related marketing
15
Emotion
15
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15
Nonprofit-Management
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14
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Urselmann, Michael
4
Bae, Mikyeung
2
Choi, Jungsil
2
Hohn, Stefanie
2
Knoll, Thorsten
2
Li, Yexin Jessica
2
Mogaji, Emmanuel
2
Singh, Surendra N.
2
Tscheulin, Dieter K.
2
Adomaviciute, Karina
1
Alajoutsijärvi, Kimmo
1
Ayoubi, Rami M.
1
Babin, Barry J.
1
Bakini, Fatma
1
Bang, Nguyen
1
Barrows, Arthur
1
Becker, Annika
1
Boenigk, Silke
1
Bolat, Elvira
1
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1
Bublitz, Melissa G.
1
Campagnaro Teixeira, Arilda Magna
1
Canada, Joseph
1
Cao, Xiaoxia
1
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1
Chaabouni, Amel
1
Chladek, Anja
1
Consuegra De la Ossa, Humberto J.
1
Cordelier, Benoit
1
Costa Júnior, Lindemberg
1
Dalakas, Vassilis
1
Dalman, M. Deniz
1
Davis, John
1
De Run, Ernest Cyril
1
Deb, Madhurima
1
Dietrich, Martin
1
Duarte, Paulo
1
Dubinsky, James
1
El Alfy, Shahira
1
El Refae, Ghaleb A.
1
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Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
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International review on public and non-profit marketing
12
Journal of marketing for higher education
6
SpringerLink / Bücher
5
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
4
Journal of marketing communications
3
Journal of nonprofit & public sector marketing
3
Springer eBook Collection
3
International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of strategic marketing
2
Nonprofit management & leadership
2
Springer Reference Wirtschaft
2
Springer eBook Collection / Business and Economics
2
Australasian marketing journal
1
Discussion papers / CEPR
1
Edward Elgar E-Book Archive
1
Essentials
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit and voluntary sector marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of philanthropy and marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Scandinavian journal of management
1
Services marketing quarterly
1
Sonderheft ZÖGU
1
Springer eBooks / Business and Economics
1
Strategic corporate communication in the digital age
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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1
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
Pronouns, positioning, and persuasion in top nonprofits' donor appeals
Lentz, Paula
;
Getchell, Kristen
;
Dubinsky, James
;
Kerr, …
- In:
International journal of business communication : IJBC …
61
(
2024
)
3
,
pp. 524-548
Persistent link: https://www.econbiz.de/10014635870
Saved in:
3
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
4
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
5
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
6
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
7
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
8
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
9
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
10
The role of communication in consumer behavior in social and
nonprofit
marketing
: the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
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