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~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Higher education institution"
~subject:"Nonprofit-Management"
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Consumer behaviour
Higher education institution
Nonprofit-Management
Nonprofit-Marketing
231
Nonprofit marketing
230
Nonprofit-Organisation
126
Nonprofit organization
125
Fundraising
109
Charity
52
Wohltätigkeit
52
Charitable organization
50
Gemeinnützige Organisation
50
Marketing management
46
Marketingmanagement
46
Konsumentenverhalten
41
Brand management
32
Markenführung
32
Altruism
24
Altruismus
24
Internet marketing
24
Online-Marketing
24
Advertising effects
22
Hochschule
22
Werbewirkung
22
Social Web
20
Social web
20
Beziehungsmarketing
18
Brand image
18
Relationship marketing
18
Markenimage
17
Emotion
16
Motivation
16
nonprofit marketing
16
Cause-Related Marketing
15
Cause-related marketing
15
Nonprofit management
15
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15
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Marketing
14
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72
German
5
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Bae, Mikyeung
2
Choi, Jungsil
2
Knoll, Thorsten
2
Li, Yexin Jessica
2
Mogaji, Emmanuel
2
Singh, Surendra N.
2
Adomaviciute, Karina
1
Akingbola, Kunle
1
Alajoutsijärvi, Kimmo
1
Ayoubi, Rami M.
1
Babin, Barry J.
1
Bakini, Fatma
1
Bang, Nguyen
1
Barro, Jason R.
1
Barrows, Arthur
1
Becker, Annika
1
Bennett, Roger
1
Betzler, Diana
1
Boenigk, Silke
1
Bolat, Elvira
1
Bortree, Denise Sevick
1
Brown, Allison D.
1
Bublitz, Melissa G.
1
Campagnaro Teixeira, Arilda Magna
1
Canada, Joseph
1
Cao, Xiaoxia
1
Carpenter, Kathryn
1
Chaabouni, Amel
1
Chladek, Anja
1
Choi, Sangmi
1
Chu, Michael
1
Consuegra De la Ossa, Humberto J.
1
Cordelier, Benoit
1
Costa Júnior, Lindemberg
1
Dalakas, Vassilis
1
Dalman, M. Deniz
1
David, Guy
1
Davis, John
1
De Run, Ernest Cyril
1
Deb, Madhurima
1
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Edward Elgar Publishing
1
Springer Fachmedien Wiesbaden
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International review on public and non-profit marketing
11
Journal of marketing for higher education
6
Journal of nonprofit & public sector marketing
5
International journal of nonprofit & voluntary sector marketing
3
Journal of marketing communications
3
Journal of philanthropy and marketing
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
Nonprofit management & leadership
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of strategic marketing
2
SpringerLink / Bücher
2
Australasian marketing journal
1
Business research quarterly : BRQ
1
Discussion papers / CEPR
1
Edward Elgar E-Book Archive
1
Essentials
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit and voluntary sector marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Management research review
1
National Bureau of Economic Research Conference Report
1
Nonprofit and voluntary sector quarterly
1
Psychology & marketing
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Scandinavian journal of management
1
Services marketing quarterly
1
Sonderheft ZÖGU
1
Sport management review
1
Springer eBook Collection
1
Springer eBook Collection / Business and Economics
1
Springer eBooks / Business and Economics
1
State of the Art in Business Research Ser
1
Strategic corporate communication in the digital age
1
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ECONIS (ZBW)
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1
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
2
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
3
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
4
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
5
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
6
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
7
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
8
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
9
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
10
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
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