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~accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Higher education institution"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Nonprofit-Marketing"
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Consumer behaviour
Higher education institution
Nonprofit marketing
201
Nonprofit-Marketing
200
Nonprofit organization
120
Nonprofit-Organisation
120
Fundraising
104
Charitable organization
50
Charity
50
Gemeinnützige Organisation
50
Wohltätigkeit
50
Konsumentenverhalten
40
Marketing management
33
Marketingmanagement
33
Brand management
27
Markenführung
27
Internet marketing
23
Online-Marketing
23
Altruism
22
Altruismus
22
Advertising effects
21
Werbewirkung
21
Beziehungsmarketing
19
Relationship marketing
19
Social Web
19
Social web
19
Hochschule
17
Motivation
17
nonprofit marketing
16
Brand image
15
Cause-Related Marketing
15
Cause-related marketing
15
Emotion
15
Markenimage
15
USA
15
United States
15
Experiment
14
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Ehrenamtliche Arbeit
13
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Aufsatz in Zeitschrift
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55
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English
55
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Bae, Mikyeung
2
Choi, Jungsil
2
Li, Yexin Jessica
2
Singh, Surendra N.
2
Adomaviciute, Karina
1
Alajoutsijärvi, Kimmo
1
Ayoubi, Rami M.
1
Babin, Barry J.
1
Bakini, Fatma
1
Bang, Nguyen
1
Bolat, Elvira
1
Bortree, Denise Sevick
1
Bublitz, Melissa G.
1
Campagnaro Teixeira, Arilda Magna
1
Canada, Joseph
1
Cao, Xiaoxia
1
Carpenter, Kathryn
1
Chaabouni, Amel
1
Chladek, Anja
1
Consuegra De la Ossa, Humberto J.
1
Cordelier, Benoit
1
Costa Júnior, Lindemberg
1
Dalakas, Vassilis
1
Dalman, M. Deniz
1
De Run, Ernest Cyril
1
Deb, Madhurima
1
Duarte, Paulo
1
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1
El Alfy, Shahira
1
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1
Erlandsson, Arvid
1
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1
Faulkner, Margaret
1
Febriani, Dea Mariska
1
Florack, Arnd
1
Ford, John B.
1
Furchheim, Pia
1
Getchell, Kristen
1
Goodrich, Kendall
1
Grau, Stacy Landreth
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International review on public and non-profit marketing
11
Journal of marketing for higher education
6
Journal of marketing communications
3
Journal of nonprofit & public sector marketing
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
3
International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of strategic marketing
2
Australasian marketing journal
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit and voluntary sector marketing
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of philanthropy and marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Management research review
1
Nonprofit management & leadership
1
Psychology & marketing
1
Scandinavian journal of management
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
1
The marketing review
1
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ECONIS (ZBW)
55
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1
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
Pronouns, positioning, and persuasion in top nonprofits' donor appeals
Lentz, Paula
;
Getchell, Kristen
;
Dubinsky, James
;
Kerr, …
- In:
International journal of business communication : IJBC …
61
(
2024
)
3
,
pp. 524-548
Persistent link: https://www.econbiz.de/10014635870
Saved in:
3
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
4
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
5
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
6
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
7
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
8
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
9
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
10
The role of communication in consumer behavior in social and
nonprofit
marketing
: the case of PSP in Portugal
Soares, Daniela Braga
;
Sousa, Bruno
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
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