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~accessRights:"restricted"
~subject:"Deutschland"
~subject:"Marketing management"
~subject:"Retail trade"
~type_genre:"Book section"
~type_genre:"Konferenzschrift"
~type_genre:"Statistik"
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Deutschland
Marketing management
Retail trade
Distribution channel
54
Vertriebsweg
54
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17
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17
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16
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16
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16
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14
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7
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Exploring omnichannel retailing : common expectations and diverse realities
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Annals of operations research ; volume 244, number 2 (September 2016)
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Channel strategies and marketing mix in a connected world
1
Contemporary issues in digital marketing
1
Digital Business in Africa : Social Media and Related Technologies
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of information exchange in supply chain management
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Supply chain management and logistics in emerging markets : selected papers from the 2018 MIT SCALE Latin America Conference
1
The Oxford handbook of supply chain management
1
Wissenschaft und Recht
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ECONIS (ZBW)
22
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
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2
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
3
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
4
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
5
Increasing competitiveness of nanostore business models for different socioeconomic levels
Rangel-Espinosa, María F.
;
Hernández-Arreola, José R.
; …
- In:
Supply chain management and logistics in emerging …
,
(pp. 273-298)
.
2021
Persistent link: https://www.econbiz.de/10012542672
Saved in:
6
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
7
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
8
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
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9
Integrating different channels : showrooming and webrooming : evolution of online channels
Türk, Elif
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 197-210)
.
2021
Persistent link: https://www.econbiz.de/10012492389
Saved in:
10
Omni-channel strategy in the framework of the search engines
Gultekin, Beyza
;
Erdem, Sabri
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 211-232)
.
2021
Persistent link: https://www.econbiz.de/10012492390
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