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~subject:"Gesundheitsvorsorge"
~subject:"Market segmentation"
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Gesundheitsvorsorge
Market segmentation
Social marketing
439
Social Marketing
377
Consumer behaviour
118
Konsumentenverhalten
118
social marketing
89
Advertising effects
42
Corporate social responsibility
42
Werbewirkung
42
Behavioral economics
41
Verhaltensökonomik
40
Corporate Social Responsibility
39
Social Web
33
Social web
33
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32
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32
United States
32
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31
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31
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29
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27
Marketingmanagement
27
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25
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25
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24
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20
Social change
20
Sozialer Wandel
20
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20
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19
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19
Jugendliche
18
Marktsegmentierung
18
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18
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17
Australien
17
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17
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17
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45
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Rundle-Thiele, Sharyn
9
Dietrich, Timo
7
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5
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2
Chandon, Pierre
2
Ibrahim, Ali
2
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2
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1
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1
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1
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1
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1
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1
Behnoosh, Shima
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Eisend, Martin
1
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1
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Segmentation in social marketing : process, methods and application
10
Health marketing quarterly
6
Journal of social marketing : JSOCM
5
Food policy : economics planning and politics of food and agriculture
2
International journal of advertising : the review of marketing communications
2
International review on public and non-profit marketing
2
Journal of strategic marketing
2
SpringerLink / Bücher
2
Applied economics
1
Australian journal of management
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Business strategy and the environment
1
Computational & mathematical organization theory
1
Digital influence on consumer habits : marketing challenges and opportunities
1
International journal of sport management and marketing : IJSMM
1
International review of economics : journal of civil economy
1
Journal of economic behavior & organization : JEBO
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Policy research working paper : WPS
1
The Oxford handbook of the social science of obesity
1
The marketing review
1
World Bank E-Library Archive
1
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ECONIS (ZBW)
50
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50
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date (oldest first)
1
Promoting healthy lifestyle by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
Saved in:
2
Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local
social
marketing
campaign within a regional and rural Australian setting
Loton, Carolyn
;
Neal, Melissa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 125-152)
.
2021
Persistent link: https://www.econbiz.de/10012317864
Saved in:
3
Segmentation, environmental identity and stages of change : an application to a wildlife trust
Wells, Victoria K.
;
Forbes, Sarah
;
Powell, Madeline
; …
- In:
Business strategy and the environment
31
(
2022
)
3
,
pp. 934-949
Persistent link: https://www.econbiz.de/10013164440
Saved in:
4
Using
social
marketing
to persuade Iranians to donate blood
Behnampour, Meysam
;
Shams, Mohsen
;
Hassanzadeh, Rostam
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10013357020
Saved in:
5
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
6
The unintended effects of health information base rates on health risk estimates and behavioral intentions
Newman, Christopher L.
;
Kashmiri, Saim
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1038-1063
Persistent link: https://www.econbiz.de/10013362125
Saved in:
7
BUILD: a five-step process to develop theory-driven
social
marketing
interventions
Van Hierden, Yannick
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
Saved in:
8
Social distance "nudge" : a context aware mHealth intervention in response to COVID pandemics
Ho, Shuyuan Mary
;
Liu, Xiuwen
;
Seraj, Md Shamim
; …
- In:
Computational & mathematical organization theory
29
(
2023
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10014371684
Saved in:
9
Using
social
marketing
strategies to develop and pretest PrEP education materials for transgender women
Bass, Sarah Bauerle
;
Kelly, Patrick J. A.
;
Brajuha, Jesse
; …
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 380-398
Persistent link: https://www.econbiz.de/10014311986
Saved in:
10
Message framing effects on food consumption : a
social
marketing
perspective
Garg, Nitika
;
Govind, Rahul
;
Nagpal, Anish
- In:
Australian journal of management
46
(
2021
)
4
,
pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
Saved in:
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