//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Internet marketing"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Marketing management
Marketing theory
529
Marketingtheorie
529
Marketing
217
Marketingmanagement
117
Service-Dominant Logic
111
Service-dominant logic
111
Relationship marketing
82
Beziehungsmarketing
81
Betriebliche Wertschöpfung
80
Value creation
80
Consumer behaviour
63
Konsumentenverhalten
63
Customer integration
60
Kundenintegration
60
USA
50
United States
49
Theory
45
Theorie
43
Marktforschung
42
Market research
40
Customer value
38
Kundenwert
38
service-dominant logic
37
Bibliometrics
36
Bibliometrie
36
Dienstleistungsmarketing
36
Services marketing
36
marketing theory
31
Lieferantenmanagement
30
Supplier relationship management
30
Brand management
28
Markenführung
28
B-to-B-Marketing
26
Business-to-business marketing
26
History of economic thought
25
Ökonomische Ideengeschichte
25
Value co-creation
20
macromarketing
20
Deutschland
19
more ...
less ...
Online availability
All
Undetermined
Free
44
Type of publication
All
Article
80
Book / Working Paper
41
Type of publication (narrower categories)
All
Article in journal
76
Aufsatz in Zeitschrift
76
Lehrbuch
11
Aufsatzsammlung
8
Aufsatz im Buch
4
Book section
4
Conference paper
4
Hochschulschrift
4
Konferenzbeitrag
4
Textbook
4
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Nachruf
1
Thesis
1
more ...
less ...
Language
All
English
101
German
21
Author
All
Hunt, Shelby D.
7
Kleinaltenkamp, Michael
5
Kuß, Alfred
5
Aghazadeh, Hashem
4
Homburg, Christian
4
Varadarajan, Rajan
4
Madhavaram, Sreedhar
3
Tadajewski, Mark
3
Bruhn, Manfred
2
Burmann, Christoph
2
Di Benedetto, C. Anthony
2
Freiling, Jörg
2
Hütter, Manuel
2
Jaworski, Bernard J.
2
Kirchgeorg, Manfred
2
Kollmann, Tobias
2
Krey, Nina
2
Lindgreen, Adam
2
Morgan, Neil A.
2
Rossi, Patricia
2
Shaw, Eric H.
2
Wensley, Robin
2
Akaka, Melissa Archpru
1
Albinsson, Pia A.
1
Allen, Juliann
1
Altintzoglou, Themistoklis
1
Ansary, Adel I. el-
1
Arıca, Resat
1
Athanasula-Reppa, Anastasia
1
Aulōnitēs, Geōrgios I.
1
Bakamitsos, Georgios A.
1
Baker, Jonathan J.
1
Baker, Michael John
1
Basalingappa, Anita
1
Ben Sliman, Malek
1
Bloom, Paul N.
1
Boulanouar, Zakaria
1
Bressler, Martin
1
Brodie, Roderick J.
1
Brown, Stephen
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Springer Gabler <Firma>
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Institute for the Study of Business Markets
1
Published in...
All
SpringerLink / Bücher
13
AMS review : official publication of the Academy of Marketing Science
11
Journal of business research : JBR
8
Journal of marketing management : MM
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Lehrbuch
4
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of historical research in marketing
3
Journal of the Academy of Marketing Science
3
Springer eBook Collection
3
Springer eBook Collection / Business and Management
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
European journal of marketing : EJM
2
European management journal
2
European management series
2
International journal of islamic marketing and branding
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
BWL Tourismus 8-2011
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business-to-Business-Marketing
1
Developing digital marketing : relationship perspectives
1
Emerald insight
1
European Advertising Academy
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft
1
International Journal of Financial Studies : open access journal
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International marketing review
1
Inventi impact: retailing & consumer services
1
Italian journal of marketing : ITJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
121
Showing
1
-
10
of
121
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
3
A theory of marketing's contribution to customers' perceived value
Misra, Shekhar
;
Pedada, Kiran
;
Sinha, Ashish
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10014581506
Saved in:
4
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
5
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
6
The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
Saved in:
7
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
8
Special issue: COVID-19: advancing international marketing theory and guiding practice
Christofi, Michael
(
ed.
);
Kvasova, Olga
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014470112
Saved in:
9
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
10
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->