//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~subject:"Kundenbindung"
~subject:"Social Web"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentreue"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindung
Social Web
Brand loyalty
347
Markentreue
347
Consumer behaviour
313
Konsumentenverhalten
313
Brand management
307
Markenführung
307
Beziehungsmarketing
302
Relationship marketing
302
Brand image
243
Markenimage
243
Brand
233
Markenartikel
233
brand loyalty
102
Customer satisfaction
84
Kundenzufriedenheit
84
Social web
83
Internet marketing
65
Online-Marketing
65
Confidence
49
Vertrauen
49
Emotion
37
Customer integration
26
Kundenintegration
26
Customer retention
24
Personality psychology
22
Persönlichkeitspsychologie
22
Brand trust
21
Hotel industry
21
Hotellerie
21
Viral marketing
21
Virales Marketing
21
brand trust
18
Einzelhandel
16
Retail trade
16
Structural equation model
16
Strukturgleichungsmodell
16
Advertising effects
14
Werbewirkung
14
more ...
less ...
Online availability
All
Undetermined
Free
19
Type of publication
All
Article
97
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
97
Aufsatz im Buch
6
Book section
6
Aufsatzsammlung
3
Conference paper
2
Hochschulschrift
2
Konferenzbeitrag
2
Thesis
1
more ...
less ...
Language
All
English
97
Author
All
Rita, Paulo
3
Aljuhmani, Hasan Yousef
2
Bayram, Pelin
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Elrehail, Hamzah
2
Fernandes, Teresa
2
Ibrahim, Blend
2
Loureiro, Sandra Maria Correia
2
Rahman, Zillur
2
Samarah, Tariq
2
Santos, Zélia Raposo
2
Sohail, M. Sadiq
2
Verlegh, Peeter
2
Abbes, Intissar
1
Abuljadail, Mohammad
1
Agarwal, Kirti
1
Al-Fassed, Khaled Jamal
1
Al-Hawary, Sulieman Ibraheem Shelash
1
Aljarah, Ahmad
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Arli, Denni
1
Arumugam, Prakash V.
1
Aslam, Wajeeha
1
Athanasopoulou, Pinelopi
1
Ayodele, Adeola A.
1
Azar, Salim L.
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Beig, Faseeh Amin
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bilro, Ricardo Godinho
1
Block, Martin P.
1
Brexendorf, Tim Oliver
1
Brito, Pedro Quelhas
1
Brunetti, Federico
1
Castro, Ana
1
Chan, Terri H.
1
more ...
less ...
Published in...
All
The journal of product & brand management
7
Journal of retailing and consumer services
5
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Asia Pacific journal of marketing and logistics
2
Global business review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
African journal of business & economic research : AJBER
1
Asia-Pacific journal of business administration
1
Global business & economics review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of trade and global markets
1
Inventi impact: retailing & consumer services
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of interactive marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
more ...
less ...
Source
All
ECONIS (ZBW)
97
Showing
11
-
20
of
97
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Social media communication with intensified pandemic fears : evaluating the relative impact of user- and firm-generated content on brand loyalty
Lee Heng Wei
;
Ong, Chuan Huat
;
Arumugam, Prakash V.
- In:
Asia-Pacific journal of business administration
15
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014313701
Saved in:
12
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
13
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
14
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
15
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
16
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
17
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
18
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
19
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
20
Measuring the influence of social commerce dimensions on Iranian customer brand loyalty
Sarhangi, Nima Hassanzadeh
;
Nezafati, Navid
;
Zomorodi, …
- In:
International journal of electronic business : IJEB
18
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014309235
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->