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Market segmentation
670
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242
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83
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19
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1
Implementation of new segments in small- and medium-sized enterprises (SMEs)
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 930-942
Persistent link: https://www.econbiz.de/10014227517
Saved in:
2
Consumer segmentation and preference for indigenous chicken products
Bannor, Richard Kwasi
;
Abele, Steffen
;
Kuwornu, John K. M.
- In:
Journal of agribusiness in developing and emerging …
12
(
2022
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10012879943
Saved in:
3
Segmentation of wine tourism experience in Mexican wine regions using netnography
Hernández, Ana Laura
;
Alarcón, Silverio
;
Meraz Ruiz, Lino
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 427-446
Persistent link: https://www.econbiz.de/10013361912
Saved in:
4
A fuzzy topsis approach for market segment evaluation and selection
Tripathy, Bibhuti Bhusan
;
Oberoi, Sarbjit Singh
- In:
Fuzzy economic review : the review of the International …
27
(
2022
)
2
,
pp. 33-50
Persistent link: https://www.econbiz.de/10014496508
Saved in:
5
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
6
Delegating pricing power to customers : Pay What You Want or Name Your Own Price?
Krämer, Florentin
;
Schmidt, Klaus M.
;
Spann, Martin
; …
- In:
Journal of economic behavior & organization : JEBO
136
(
2017
),
pp. 125-140
Persistent link: https://www.econbiz.de/10011852639
Saved in:
7
Segmentation in social marketing : process, methods and application
Dietrich, Timo
(
ed.
);
Rundle-Thiele, Sharyn
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011521717
Saved in:
8
"I'M NOT A TARGET MARKET" : power asymmetries in market segmentation
Kannisto, Päivi
- In:
Tourism management perspectives : TMP
20
(
2016
),
pp. 174-180
Persistent link: https://www.econbiz.de/10011619572
Saved in:
9
Here, there and everywhere : a study of consumer centrism
Prince, Melvin
;
Davies, Mark A. P.
;
Cleveland, Mark
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
Saved in:
10
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
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