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~subject:"Marketing management"
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Search: subject_exact:"Relationship marketing"
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Marketing management
Relationship marketing
9,175
Beziehungsmarketing
8,450
Consumer behaviour
4,492
Konsumentenverhalten
4,450
Customer satisfaction
2,494
Kundenzufriedenheit
2,445
Service quality
1,852
Dienstleistungsqualität
1,831
Brand management
1,433
Markenführung
1,429
Social Web
1,085
Social web
1,085
Brand image
1,082
Markenimage
1,075
Lieferantenmanagement
863
Supplier relationship management
863
Online-Marketing
859
Internet marketing
858
Customer integration
835
Kundenintegration
833
Brand
708
Markenartikel
696
Retail trade
662
Einzelhandel
661
Online retailing
622
Online-Handel
622
Confidence
614
Vertrauen
612
Marketingmanagement
579
Electronic Commerce
576
E-commerce
569
Kundenwert
538
Customer value
528
Customer service
459
Emotion
458
Kundenservice
447
Value creation
418
Betriebliche Wertschöpfung
415
Viral marketing
384
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206
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528
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63
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481
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481
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34
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34
research-article
7
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6
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5
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4
Collection of articles of several authors
3
Sammelwerk
3
conceptual-paper
3
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2
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2
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2
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review
2
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1
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1
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565
German
26
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Quach, Sara
5
Palmatier, Robert W.
4
Ratten, Vanessa
4
Terho, Harri
4
Thaichon, Park
4
Babu, Mujahid Mohiuddin
3
Fink, Klaus-J.
3
Grönroos, Christian
3
Kim, Kyung Hoon
3
Kim, Sang Jin
3
Ko, Eunju
3
Kumar, V.
3
Melewar, T. C.
3
Mingione, Michela
3
Oh, Han-Mo
3
Ozuem, Wilson
3
Sesé, F. Javier
3
Verhoef, Peter C.
3
Ahmed, Zafar U.
2
Akter, Shahriar
2
Anees-ur-Rehman, Muhammad
2
Banerjee, Shubhomoy
2
Barger, Victor A.
2
Bhat, Suhail Ahmad
2
Blasco-López, Ma Francisca
2
Capriello, Antonella
2
Casidy, Riza
2
Chang, Chun-Tuan
2
Chawla, Deepak
2
Chen, Bintong
2
Chen, Jing
2
Cockayne, David
2
Conduit, Jodie
2
Crick, James M.
2
Crittenden, Victoria Lynn
2
Dey, Bidit Lal
2
Dubinsky, Alan J.
2
Eisingerich, Andreas B
2
Fahy, John
2
Foroudi, Pantea
2
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IGI Global
3
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
NetLibrary, Inc
1
ebrary, Inc
1
Published in...
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Journal of business research : JBR
39
Industrial marketing management : the international journal for industrial and high-tech firms
29
SpringerLink / Bücher
20
Journal of retailing and consumer services
18
Journal of strategic marketing
16
Journal of the Academy of Marketing Science
13
The journal of business & industrial marketing
12
European journal of marketing : EJM
11
Business horizons
8
Journal of marketing communications
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of retailing
7
Springer eBook Collection / Business and Economics
7
The journal of product & brand management
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
International review on public and non-profit marketing
6
Journal of business-to-business marketing
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
International journal of hospitality management
5
Journal of international marketing
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Springer eBook Collection
5
AMS review : official publication of the Academy of Marketing Science
4
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
European Journal of Marketing
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international trade & commerce
4
Journal of marketing analytics : JMA
4
Journal of marketing channels : distribution systems, strategy, and management
4
Management research review
4
Marketing Intelligence & Planning
4
The journal of brand management : an international journal
4
The marketing review
4
Asia Pacific business review
3
European journal of marketing
3
European management journal
3
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Source
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ECONIS (ZBW)
578
Other ZBW resources
13
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
5
Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.
;
Gutiérrez-Taño, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
Saved in:
6
Transforming customer experience : a story of ambition, values, beliefs, and digital capabilities
Meehan, Sean A.
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 158-167
Persistent link: https://www.econbiz.de/10014584117
Saved in:
7
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
8
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
9
An emprical examination of customer value proposition implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
10
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
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